New Beer to Attract Wine and Spirit Drinkers

SABMiller have plans to launch a new range of experimental beers to attract wine and spirit drinkers.

SABMiller are now conducting extensive research to understand how beer can compete in the space that cocktails, spirits and wines currently occupy. The company are looking to launch a new range of fruitier and sweeter beers moving forward in the hopes of appealing to the growing number of discerning alcohol drinkers.

SABMiller, one of the world's leading brewers with more than 200 beer brands, believe that there are now an inordinate amount of beer brands around the world that are similar in taste.  Alan Clark, chief executive of SABMiller, has claimed that the beer market is one that has been neglected for a number of years and is in much need of rejuvenation.

Viewing this as an opportunity, SABMiller are now conducting extensive research in understanding how to develop beers it can market more prominently around factors such as colour, smell and alcohol level.  Clark has said that innovation in this area is about reintroducing a wide range of flavours and experiences that are available from the natural raw materials within brewing such as malt and hop varieties, alcohol and bitterness levels.

The last time the beer category saw a notable form of innovation was when Heineken created its’ tequila flavoured lager – Desperado. The Dutch brewer launched the tequila flavoured beer in France in 1995, when it sought growth outside of plain lager with a bid to pull younger drinkers into the category. The beer has since become an international success, making it evident that there is certainly room for innovation in this category yet and to those who get it right, it can be a lucrative business. 

Reviving this category is part of SABMillers' long term marketing strategy to improve its premium mix and extend its product usage into other occasions.

To form an effective marketing strategy, it is vital to have up-to-date market intelligence, not only to ensure you understand the dynamics and sturture, but also to accurately access opportunities within the market. 

The Industry Report Store has a variety of beverage reports, providing insight into the current market situation as well as potential opportunities for the future. Here are some of our most popular Beer Market titles:

United Kingdom Beer Market Insights 2013

The Premium Beer Market 2013

Global Brewer Analyser Report 2013 

Global Beer Trends Report 2013 

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

Sources: Marketing Week Just-Drinks

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What Consumers Drink and Why? - Wine Market Country Report Series

This fantastic new series of reports studies and analyses consumers in a completely unique way and is now available for 10 different countries. This report series - What Consumers Drink and Why? - identifies and defines consumer groups and trends affecting the market, but most importantly, if and how these trends are actually affecting consumer purchase behaviour.

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Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

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The Future of the Wine Market in Turkey to 2017

The Future of the Wine Market in Turkey to 2017

Since 2007 fortified wine has grown in the industry by 4.96%. Canadean's cutting edge research analyses the past and forecasts the future of the market to make sure you’re able to make the right decisions.

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About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

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The Future of the Wine Market in Brazil to 2017

This brand new report is a result of Canadean's extensive market research covering wine consumption in Brazil from 2012-2017.  

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The Future of the Wine Market in Poland to 2017

This report is a result of Canadean's extensive market research covering wine consumption in Poland from 2012-2017.This report explores all areas of the wine market, presenting historic, current and future forecast figures and growth dynamics for fortified, sparkling and still wine product categories. Explore wine market volumes from 2007 and see what opportunities and challenges are ahead for this industry.

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The Future of the Wine Market in South Africa to 2017

What is the future for wine in South Africa? A question being asked by many South African wine farmers, producers and retailers globally.

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Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

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The Future of the Wine Market in China to 2017

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About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

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The Future of Australia Alcoholic Drinks Packaging to 2017

Gain unparalleled insight into the alcoholic drinks packaging market in Australia, with detailed segmentation on the volume of packaging shares. As directors, decision-makers, marketers and owners, do you know what is forecasted to happen in this market to 2017?

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United Kingdom Beverage Forecasts to 2018

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About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

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The Packaging of Retail Alcoholic Drinks in Peru, 2007 to 2017

Did you know that the beer and cider packaging market is set to reach 1.2 billion litres in volume by 2017? 

As consumers’ product demands evolve, the dynamics between different packaging types also do. This leads to some packaging types being successful while others slowly begin to fall out of favour. This report provides in-depth quantitative data on retail alcoholic drinks packaging and covers key segmentations such as pack material and type, closure material and type and outer information for the latest financial year. 

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Marketing Executive

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