Rekorderlig looks to hit big with as it jumps on the world cup campaign bandwagon

Rekorderlig’s new campaign looks to hit big as it jumps on the world cup bandwagon

FMCG manufacturers all round are looking to use the world cup as an opportunity this year, with many running competitions, big campaigns and tweaking packaging designs accordingly to join the ‘buzz’ surrounding the tournament.

Rekorderlig is the next on board stating there is “huge sales opportunity” over the coming months as the World Cup kicks off and their rivals such as Koppaberg and Bulmers opt to avoid the barrage of activity from beer brewers.

The new £2.7m “Spirit of Summer” campaign is launching next month across cinemas, VOD, out of home and print as well as a range of other mediums. Experiential will also play a key part through pop-ups, allowing people to sample Scandinavian style food, music and the recently launched Apple and Guava cider.

While much of Rekorderlig’s efforts will focus on wooing 18-to-25 year-old wine and RTD drinkers, Rekorderlig plans to extend the brand to older beer drinkers in high-end pubs and clubs across the country. Gareth Whittle, chief executive explains, “More than half of our growth has come from spirits, wines and RTDs [since launching in 2009]. We’re not trying to steal share from other ciders and instead we’re looking at how we can continue to grow outside the category and appeal to other drinkers who wouldn’t normally consider a flavoured cider.”

Cider has become an increasingly competitive market over recent years. The Industry Report Store provides the tools and research you need to learn, compete, minimise risks and identify opportunities in the market.

Why not take a look at some of our most popular Cider Market titles:

Cider Market in East Europe to 2019: Market Guide

Cider Market in West Europe to 2019: Market Guide

Cider Market in North America to 2019: Market Guide

Cider Market in Latin America to 2019: Market Guide

Cider Market in Australasia to 2019: Market Guide

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New Beer to accompany the New Game of Thrones

Brewery Ommengang are set to launch another Game of Thrones inspired beer at the end of this month.

The new beer, which will be available on draft and in 750ml bottles for around $8.50 each, is set to be released on March 31 – just in time for the popular HBO shows’ season four premiere on April 6.

The new beer is named after the motto of House Targaryen, Fire and Blood Red Ale and is inspired by Daenerys Targaryen and her three dragons, Drogon, Rhaegal and Viserion. According to the brewery, the beer features a solid mix of spice and wheat and specific flavours were chosen in tribute to key elements of the series.

“The use of ancho chilies pays homage to the dragons, but the use of rye and spelt wheat links back to the Dothraki people that Daenerys is leading," said Phil Leinhart, brewmaster at Brewery Ommegang. "They are nomads of the plains and these are the grains that would be well at home there."

Brewery Ommegang have previously produced two other beers in relation to the Game of Throne series; Throne Blonde Ale and Take the Black Stout.

Through its first three seasons, the critically acclaimed drama has become the biggest show on HBO and according to Brewery Ommengang, Fire and Blood makes for the perfect season 4 premiere pairing.

Sources: mashable, image

It is vital to have up-to-date market intelligence, not only to ensure you understand the market dynamics and structure, but also to accurately access opportunities within the market. 

The Industry Report Store has a variety of beverage reports, providing insight into the current market situation as well as potential opportunities for the future. Here are some of our most popular Beer Market titles:

The Premium Beer Market 2013

Global Brewer Analyser Report 2013 

Global Beer Trends Report 2013 

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

About Industry Report Store:

Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

Social media is now integral to successful business relationships. Connect with us to be the first to find out about exclusive offers and get involved with the latest industry discussions.

Robyn Jones

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Hangover Preventing Healthy Energy Drink - Is this the future for the Energy Drinks Market?

Energy drinks are suffering from a serious bout of bad press lately. Emerging reports have linked the consumption of energy drinks to several recent deaths including a 31-year old Swedish woman who died after clubbing and drinking energy drinks, and an 18 year old Irish boy who died after a Basketball match where he consumed four cans of energy drink. The race is on now for beverage companies to provide a product that they can disassociate with the traditional energy drink.

NOHO, an American-based beverage company, has been hot on the lead and recently developed a range of stimulating drinks that offer a healthy alternative to energy drinks. NOHO Gold is the first product in their range to be released and boasts a ‘sparkling, light-ginger flavour that is completely free from caffeine and energy ingredients’. The company claims that this product has been released due to consumer demand as we begin to understand the dangers of energy drinks. The market potential for NOHO Gold goes beyond this however, as it has been developed to be the perfect mixer. Fortified with vitamins and minerals, it has been claimed by the company to actively help the body prevent hangovers with its hydrating properties.

The ‘hangover prevention’ claim has yet to be proven, but it demonstrates the way that the energy drinks market is changing to reflect consumer trends and increasing health-awareness. There’s no doubting that energy drinks companies will continue to refute these claims that their products can lead to death, because there is a great deal of money at stake, but it’s likely that we will see a gradual evolution of energy drinks towards products such as NOHO Gold in the future.

Whether you are within the beverage industry, or a business interested in the energy drinks market, business intelligence is vital to ensure that you are keeping up with competitors such as NOHO. The Industry Report Store has an excellent report detailing the position of the energy drinks market in 2013. As well as a comprehensive analysis of where the market currently is, this report also illustrates the future trends in the industry, which is where businesses can pin-point opportunities for future market potential.

To find out more about this report click here: The Global Energy DrinksReport 2013

If you would like to request free sample pages or to find out more about any other reports we might have please don’t hesitate to contact us. 

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Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

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Spain Cider Market Insights 2013

The forecast for 2013 shows the Cider Market being affected by the limited spending power of the consumer. Consisting of extensive analysis and detailed data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the Spanish cider industry.

This report will allow you to:

• Examine the cider market structure as well as current and emerging trends

• Access in depth data and analysis on market segmentation, brand performance, distribution, packaging and pricing

• Identify opportunities and stay ahead of the competition

Canadean has long held a reputation with FMCG companies for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis.

Prepare effectively for the future. Maintain a competitive stance. Get ahead in the market. Buy this report now!

For more information on this report, please click here.

Please note, this report is also available for a range of other countries. Contact us now to make an enquiry.

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

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The Future of the Hot Drinks Market in Canada to 2017

The hot drinks per-capita consumption in Canada has been growing strong in the past five years. Will this continue to 2017?

This report is the result of Canadean’s extensive market research covering the Hot Drinks Market in Canada. It provides detailed segmentation of the Hot Drinks Market, covering key categories and segments.

This report will allow you to:

• Access detailed data covering three product segments that include: Hot Coffee, Hot Tea and Other Hot Drinks

• Identify the market dynamics to account for Hot Drinks sales overall and to know which categories and segments are showing growth in the coming year

• Plan strategies effectively, with in-depth data on volume and value changes, brand dynamics and distribution trends

As such the report is an essential tool for companies active across the Hot Drinks industry and for new players considering entry into Canada’s Hot Drinks market.

For more information on this report, please click here.

Please note, this report is also available for a range of different countries. Contact us now to make an enquiry.

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

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Global Private Label Trends and Packaging Innovation, 2013

Global Private Label Trends and Packaging Innovation, 2013

This report provides a comprehensive analysis of and insight into recent packaging innovations in the global private label market within the Food, Beverages and Health & Beauty industries.

This report will allow you to:

• Study detailed coverage of key packaging innovations across global private label markets. Pack materials and components covered include rigid plastics, flexible plastics, paper & board, rigid metal, glass, closures, labels and adhesives

• Identify the key drivers behind recent changes in the industry

• Examine detailed analysis for both historic and future private label packaging demand

This report clarifies and quantifies future demand patterns and the types of innovations best placed to exploit them, so packaging manufactures and suppliers can plan for the future in confidence.

For more information on this report, please click here.

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

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India Quarterly Beverage Tracker Report Q2 2013

India Quarterly Beverage Tracker Report Q2 2013

Do you know what the drivers behind India’s beverage market are? This report is aimed to give you the knowledge required to review your position during Q2 2013 and to plan for 2014 with a detailed evaluation of trends, growth and new products.

Buy this report today to:

• Examine recent trends over 15 product categories listed including beer, bulk water and juice, to discover who’s leading the industry.

• Discover new products in the market and determine if there are any business opportunities that your rivals have missed.

• Understand with the help of an Economical Mood Indicator what issues are surrounding the industry.

Know where each product category is heading, with unique forecasts, designed to assist you and give the confidence you need to make the correct decisions.

For more information on this report, please click here.

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

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Elopak AS: Paper and Packaging Company Profile, SWOT Report

Elopak AS: Paper and Packaging Company Profile, SWOT Report

This SWOT report is a crucial resource for industry executives and anyone looking to access key information and data about "Elopak AS" for business intelligence requirements.

This report includes:

• SWOT Analysis - analyses and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition).

• Key information on business operations, company history, products and services, prospects, key employees, locations and subsidiaries

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• Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry.

• Increase business/sales activities by understanding your competitors’ businesses better.

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Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.  We have a wide range of SWOT and financial reports, contact us today to find out more about the company you are interested in. 

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Contact Details:
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Spain Beer Market Insights 2013

This brand new report from the leading beverage research provider, Canadean, is comprised of high level market research data for the Spanish beer industry. With 'on the ground' expert analysts researching and interviewing at every level of the distribution channel this report contains unique and crucial information like no competitor is currently offering. 

This report will allow you to:

• Gain a thorough understanding of the dynamics and structure of the Spanish Beer Industry with both historic and forecast data

• Examine in-depth market segmentation for mainstream, premium, super premium, discount, alcohol strength, local segmentation and beer type

• Explore new product activity in 2012 and performance analysis for import and export brands

• Analyse distribution channel data (on vs. off premise) and the latest trends in key sub channels

The beer category reported a negative but fairly stable performance in 2012, suggesting the impact of the economic down turn is still having long lasting effects. How should you overcome this slump to catch new customers and capitalise on investment? 

Gain valuable insight for the Spanish Beer Industry and maintain competitive stance, buy this report now!

To find out more about this report, request free sample pages or simply make an enquiry please contact us.

About Industry Report Store:
Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.
The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.
With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Contact Details:
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Brand New Beer Market Insight Reports

These fantastic new Beer Market reports are brought to you from Canadean, the leading provider of beverage market research. Data and insight is gathered through unique, in-depth consumer research and an unrivalled international network of local industry experts.

These brand new reports are one of a kind, and explore key trends, drivers and issues within the Beer industry.These unique Beer Market Insight reports are available for over 59 countries and can benefit anyone operating within the Beer Industry in a variety of ways.

Beer Market Insights reports will help you to: 

• Understand the market with context covering the specific social, cultural and economic state of the nation and the impact this has on the Beer sector

• Explore current and emerging trends in the market in both products and packaging – to help identify opportunities to exploit 

• Examine in-depth profiles of major brewers and their position in the market – learn from competitors and improve your future plans 

Justify decision making. Maintain competitive positioning. Plan effectively for the future. 

Click here to browse our Beer Market Insight reports or contact us to make an enquiry.

About Industry Report Store:
Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.
The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.
With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Press Contact:

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Marketing Executive

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The Packaging of Retail Non-Alcoholic Drinks in Portugal to 2017

This report provides extensive and highly detailed time series consumption data for retail non-alcoholic drinks in Portugal. The in-depth quantitative retail data covers key segmentations for different pack materials and types.  

With differing growth rates in overall category sales, as well as changes in packaging within each category, this report can benefit anyone operating within this industry.  

This report will allow you to: 

• Understand the market and discover the differences between the two major product categories

• Discover trends and find out which packaging materials and types are selling 

• Identify the areas you want to compete with future forecasts to 2017

Canadean provides you crucial information for both past and future trends which can help you to align your sales and marketing efforts.

Get ahead of the competition and prepare effectively for the future. Buy this report now.  

Please note this report is also available for different countries.

About Industry Report Store:
Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.
The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.
With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.


Press Contact:
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Argentina Quarterly Beverage Tracker Report Q1 2013

With government spending increasing and a change in economical confidence, what direction will the Argentinean beverage market take by the end of 2013?

Canadean provides an essential overview of the industry during Q1 2013 looking at the performance of the market along with a comparison of trends between 2012 and 2013, allowing you to identify the key drivers of the market. With Economic Mood Indicators, you will be able to determine the confidence key players have for the economical environment.
Buy this report today to:

• Discover. With our detailed snapshots of the industry, know the category growth, volume sales and forecasts for 2013.
• Explore. With Economic Mood Indicators understand if key players are worried about the rising inflation and increased government spending?
• Identify. Did the trends and key drivers behind 2012 shape 2013?

This is a unique opportunity to understand an industry that finds itself at a critical junction. Buy this report today and be able to make sure you make the right decisions for your company regardless of the economical future.

For more information on this report, please click here.

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Press Contact:
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Marketing Executive
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The Future of the Wine Market in Brazil to 2017

This brand new report is a result of Canadean's extensive market research covering wine consumption in Brazil from 2012-2017.  

This report analyses:   

• Historic and forecast wine consumption figures covering key categories and segments 

• Figures for market values, volumes, distribution channels, and growth dynamics 

• Detailed insight for trends, developments and issues affecting the wine market in Brazil 

Buy this report now to:   

• Identify, exploit and capitalise on opportunities in the market place 

• Aid and justify your decision making for the future with trusted facts and figures 

• Learn and become an expert in your product market with the crucial information contained

With steady growth forecast from 2012-2017, Brazil has a reason to be optimistic. This report is an essential tool for companies already active within the industry and for new players looking to enter the market.  

Please note, this report is also available for different countries. Contact us to find out more. 

For more information or to request sample pages for this report please contact us or visit our website to browse all reports on offer.

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Bianca Underhill

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The Packaging of Retail Alcoholic Drinks in the UAE - 2007 to 2017

This report, published by leading beverage market research provider Canadean, explores in-depth quantitative data for retail alcoholic drinks packaging in the UAE. ** 20% off reports ordered before 31st July 2013 ** This report provides: Extensive and highly detailed time series consumption data on primary and outer packaging in the market  In-depth quantitative data on retail alcoholic drinks packaging covering key segmentations such as pack material and type, closure material and type and out packaging information  Detailed tables and charts which provide a comprehensive breakdown of packaging consumption to clearly establish market trends, packaging dynamics and future growth areas  This report will allow you to: Identify trends within the market that could affect your business or product  Recognise opportunities and identify the key areas to compete in for the future  Prepare and plan effectively for the future in this industry Please note this report is also available for different countries. For more information on this report, please click here or visit our website to browse all reports on offer. Press Contact: Bianca Underhill Marketing Executive T:+44(0)20 7936 6830 M: reportinfo@industryreportstore.com W: www.industryreportstore.com