A Beer Worth Living For?

Dock Street Brewing Co creates a new beer inspired by AMC’s The Walking Dead and with some interesting ingredients...

The Philadelphia brewery is going all out to celebrate the TV shows upcoming season Finale, with its new beer Dock Street Walker.

At 7.2 ABV, Dock Street Walker is an American Pale Stout brewed with substantial amounts of malted wheat, oats, flaked barley, organic cranberry and brains.

Yes, you read correctly. In paying true homage to the show, Dock Street Brewing Co will be brewing its beer with smoked goat brains. According to the brewer:

Dock Street Walker (7.2% ABV) is an American Pale Stout, brewed with substantial amounts of malted wheat, oats, and flaked barley for a smooth, creamy mouthfeel. Fuggle hops provide delicate, earthy notes, while the cranberries create a sinister, bloody hue, and a slight tartness. The pre-sparge-brain-addition provides the beer with intriguing, subtle smoke notes. In true walker fashion, don't be surprised if it's head doesn't hang around forever.

The brainy beverage will be released on March 30^th accompanied by a screening of The Walking Dead season finale at the company’s West Philly pub.

The Industry Report Store has a variety of beverage reports, providing insight into the current market situation as well as potential opportunities for the future. Here are some of our most popular Beer Market titles:

The Premium Beer Market 2013

Global Brewer Analyser Report 2013 

Global Beer Trends Report 2013 

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

Sources: dockstreetbeer, image

About Industry Report Store:

Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

Social media is now integral to successful business relationships. Connect with us to be the first to find out about exclusive offers and get involved with the latest industry discussions.

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Marketing

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New Beer to accompany the New Game of Thrones

Brewery Ommengang are set to launch another Game of Thrones inspired beer at the end of this month.

The new beer, which will be available on draft and in 750ml bottles for around $8.50 each, is set to be released on March 31 – just in time for the popular HBO shows’ season four premiere on April 6.

The new beer is named after the motto of House Targaryen, Fire and Blood Red Ale and is inspired by Daenerys Targaryen and her three dragons, Drogon, Rhaegal and Viserion. According to the brewery, the beer features a solid mix of spice and wheat and specific flavours were chosen in tribute to key elements of the series.

“The use of ancho chilies pays homage to the dragons, but the use of rye and spelt wheat links back to the Dothraki people that Daenerys is leading," said Phil Leinhart, brewmaster at Brewery Ommegang. "They are nomads of the plains and these are the grains that would be well at home there."

Brewery Ommegang have previously produced two other beers in relation to the Game of Throne series; Throne Blonde Ale and Take the Black Stout.

Through its first three seasons, the critically acclaimed drama has become the biggest show on HBO and according to Brewery Ommengang, Fire and Blood makes for the perfect season 4 premiere pairing.

Sources: mashable, image

It is vital to have up-to-date market intelligence, not only to ensure you understand the market dynamics and structure, but also to accurately access opportunities within the market. 

The Industry Report Store has a variety of beverage reports, providing insight into the current market situation as well as potential opportunities for the future. Here are some of our most popular Beer Market titles:

The Premium Beer Market 2013

Global Brewer Analyser Report 2013 

Global Beer Trends Report 2013 

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

About Industry Report Store:

Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

Social media is now integral to successful business relationships. Connect with us to be the first to find out about exclusive offers and get involved with the latest industry discussions.

Robyn Jones

Marketing

T: +44(0)20 3220 0810

E:  robyn.jones@industryreportstore.com

W: www.industryreportstore.com. 

Carlsberg Joins the Fight to Revamp the Beer Industry

Carlsberg is launching a new Blackcurrant flavoured beer in an effort to take advantage of growing demand for "easy-to-drink beer" and penetrate the largely untouched category of younger beer drinkers.

The move comes just a week after one of the world’s leading brewers – SABMiller, announced it was planning to launch a new range of beers aimed at wine and spirit drinkers.  Alan Clark, chief executive of SABMiller, claimed that the beer market has been neglected for a number of years and is in much need of rejuvenation.

Carlsbergs’ expansion into this category will come in the form of a 2.8% Blackcurrant flavoured beer, which will be available in a range of pack sizes, including a new 660ml sized bottle for those who wish to share the beverage.

The new product which will be pushed by a £3m marketing campaign is to be promoted as “refreshing” and “easy-to-drink”, a strategy reflecting that of Carling Fruit Coolers and Foster’s Radle, both of which also offer a lower-strength beer. Carlsberg will additionally look to target opportunities concerning music and summer events, a strategy pursued by Heineken when it sought to penetrate the younger drinkers’ category.   

Senior brand manager for Carlsberg UK, Dharmesh Rana, says the company is looking to establish a range of beers that “appeal to every occasion and consumer”. According to the senior brand manager “insight shows consumers are looking for a range of flavours from established everyday categories and the brands within them.” She continues to add that the company are confident it will soon become a core part of the Carlsberg family of brands.

Carlsberg will hope to emulate the success of Heineken – whose tequila-flavoured beer 'Desperado' has gone down a storm with youngsters and given new hope in there being room for change in the beer industry.

Understanding how the beer market is evolving directly due to market trends is essential business information. Market intelligence will provide you with the actual market situation, key drivers and trends behind the market and forecasts for the industry so that you can stay ahead of the competition. The Industry Report Store has a variety of beverage reports, providing insight into the current market situation as well as potential opportunities for the future. Here are some of our most popular Beer Market titles:

United Kingdom Beer Market Insights 2013

The Premium Beer Market 2013

Global Brewer Analyser Report 2013 

Global Beer Trends Report 2013 

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

Sources: Marketing Week, image

About Industry Report Store:

Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

Robyn Jones
Marketing

T: +44(0)20 3220 0810

E:  robyn.jones@industryreportstore.com

W: www.industryreportstore.com. 

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New Beer to Attract Wine and Spirit Drinkers

SABMiller have plans to launch a new range of experimental beers to attract wine and spirit drinkers.

SABMiller are now conducting extensive research to understand how beer can compete in the space that cocktails, spirits and wines currently occupy. The company are looking to launch a new range of fruitier and sweeter beers moving forward in the hopes of appealing to the growing number of discerning alcohol drinkers.

SABMiller, one of the world's leading brewers with more than 200 beer brands, believe that there are now an inordinate amount of beer brands around the world that are similar in taste.  Alan Clark, chief executive of SABMiller, has claimed that the beer market is one that has been neglected for a number of years and is in much need of rejuvenation.

Viewing this as an opportunity, SABMiller are now conducting extensive research in understanding how to develop beers it can market more prominently around factors such as colour, smell and alcohol level.  Clark has said that innovation in this area is about reintroducing a wide range of flavours and experiences that are available from the natural raw materials within brewing such as malt and hop varieties, alcohol and bitterness levels.

The last time the beer category saw a notable form of innovation was when Heineken created its’ tequila flavoured lager – Desperado. The Dutch brewer launched the tequila flavoured beer in France in 1995, when it sought growth outside of plain lager with a bid to pull younger drinkers into the category. The beer has since become an international success, making it evident that there is certainly room for innovation in this category yet and to those who get it right, it can be a lucrative business. 

Reviving this category is part of SABMillers' long term marketing strategy to improve its premium mix and extend its product usage into other occasions.

To form an effective marketing strategy, it is vital to have up-to-date market intelligence, not only to ensure you understand the dynamics and sturture, but also to accurately access opportunities within the market. 

The Industry Report Store has a variety of beverage reports, providing insight into the current market situation as well as potential opportunities for the future. Here are some of our most popular Beer Market titles:

United Kingdom Beer Market Insights 2013

The Premium Beer Market 2013

Global Brewer Analyser Report 2013 

Global Beer Trends Report 2013 

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

Sources: Marketing Week Just-Drinks

About Industry Report Store:

Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

Social media is now integral to successful business relationships. Connect with us to be the first to find out about exclusive offers and get involved with the latest industry discussions.

Bianca Underhill

Marketing

T: +44(0)20 3220 0814 
M: bianca.underhill@progressivemediagroup.com

Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom

Switzerland Beer Market Insights 2013

Much has changed in the Swiss beer market ranging from taxation, new products and changes in the Swiss GDP. Canadean aims to help you understand this market by reviewing the 2012 and early 2013 figures to give you the definitive view of the market.

This report will analyse:

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For more information on this report, please click here.

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Press Contact:
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The Future of the Wine Market in Turkey to 2017

The Future of the Wine Market in Turkey to 2017

Since 2007 fortified wine has grown in the industry by 4.96%. Canadean's cutting edge research analyses the past and forecasts the future of the market to make sure you’re able to make the right decisions.

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For more information on this report, please click here.

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Press Contact:
Bianca Underhill
Marketing Executive
T:+44(0)20 7936 6830
M: reportinfo@industryreportstore.com

France Quarterly Beverage Tracker Report Q1 2013

France Quarterly Beverage Tracker Report Q1 2013

The French beverage market has grown in the last year, this report aims to help you determine the cause of this growth. Looking not only at the numbers and statistics to show you the trends in growth, this report also presents to you the latest activities of the industry and the major players.

This report will analyse:

• The current condition of the industry and compare growth of Q1 2013 to Q1 2012.
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This report will allow you to:

• Discover recent industry success.What new products have been performing well?
• Understand the key drivers of change in the French market.
• Learn. What have the major players been up to? What  lessons can you learn from them? 

For more information on this report, please click here.

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Press Contact:
Bianca Underhill
Marketing Executive
T:+44(0)20 7936 6830
M: reportinfo@industryreportstore.com