New Post-Workout Beer!

Alcohol and exercise are generally not associated with one another, but Canadian brewer Vampt is planning to turn this around!

The company is preparing to launch a “recovery beer” called Lean Machine, specifically crafted for post-workout consumption. Lean Machine beer contains 7 grams of protein at only 77 calories and, is both gluten and caffeine free!

Like other sports drinks, Lean Machine will also be infused with vitamins, antioxidants and electrolytes to replenish the body after exercise; seemingly making it the perfect post-workout beverage.

Other beers which target those with active lifestyles contain lower calories, but no protein or any of the replenishing nutrients and antioxidants offered by Lean Machine.

Vampt founder Ian Toews hopes the beer will appeal to young fitness enthusiasts who like a drink.

"We just thought that maybe we could do something that would support a drinker, make it still socially fun, and help them accomplish what needs to be accomplished after an aggressive workout," Said Toews.

Lean Machine will be packaged in 335ml cans and will be available in Lager, Lemon Ale, Honey Ale and Pepper Ale flavours, with each variant offering a 3.2% ABV rating.

The range will be available in select Canadian markets early April and depending on interest from U.S. distributers, the brewer hopes for Lean Machine to be available in America by next year.

Understanding how the beer market is evolving is fundamental to those operating within this inudstry. Market intelligence will provide you with the essential market insights, key drivers and trends analysis along with forecasts for the industry. The Industry Report Store has a huge variety of beverage reports, providing up to date insights and market data for the industry as well as outlining potential opportunities for the future. 

Why not take a look at some of our most popular Beer Market titles:

The Premium Beer Market 2013

Global Brewer Analyser Report 2013 

Global Beer Trends Report 2013 

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

Source: Fox News, FoodBev

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AB InBev prepares to launch new rum-flavoured beer

The new Carribean inspired beer named ‘Cubanisto’, will be launched by AB InBev at the end of this month.

The new 5.9 per cent ABV beer which will be sold in 330ml UV-light sensitive coated bottles is purported to taste of “citrus, orange zest and lime” and have the “aroma of caramelised cane sugar and treacle.”

The beer will be aimed at “tech savvy trendsetters” between the ages of 18 and 25 and is to be driven by a series of climactic marketing initiatives. Such initiatives include nightclub events, live art performances and secret pop-up events which can only be discovered through social media. By doing this, AB InBev are hoping to create a trendier brand experience and generate a buzz over the launch of their new product.

Senior brand manager for Cubanisto, Emily Kraftman says: “We really want consumers to connect differently with Cubanisto and so focused on crafting these theatrical experiences where it feels like they’ve discovered something new for themselves.” 

AB InBev, whose most popular brands include Stella Artois and Budweiser, are not the only company attempting to revamp the ‘stale’ beer industry and penetrate the largely untouched market of younger beer drinkers.  SAB Miller recently announced it was planning to launch a new range of experimental beers to attract wine and spirit drinkers, after its chief executive Alan Clark claimed that the beer market is one that has been neglected for a number of years and is in much need of rejuvenation. Last week, Carlsberg also launched its new Blackurrant favoured beer, which it too hopes will bring younger drinkers into the beer category.

These companies will hope to emulate the success of Heineken, who have set a precedent within this ‘alternative’ beer category thus far. Heineken's tequila-flavoured beer 'Desperado' has been a massive hit with younger drinkers and just last week, the company unveiled Desperados Verde, a premium lager flavoured with a twist of mint and lime in addition to tequila.

At present, the flavoured beer category is worth £115m in the UK, but it certainly seems set for rapid growth. The only question remaining is which company will enter it next?

Understanding how the beer market is evolving is fundamental to those operating within this inudstry. Market intelligence will provide you with the essential market insights, key drivers and trends analysis along with forecasts for the industry. The Industry Report Store has a huge variety of beverage reports, providing up to date insights and market data for the industry as well as outlining potential opportunities for the future. 

Why not take a look at some of our most popular Beer Market titles:

United Kingdom Beer Market Insights 2013

The Premium Beer Market 2013

Global Brewer Analyser Report 2013 

Global Beer Trends Report 2013 

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

Sources: Marketing Magazine, Marketing Week

About Industry Report Store:

Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

Robyn Jones
Marketing

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Carlsberg Joins the Fight to Revamp the Beer Industry

Carlsberg is launching a new Blackcurrant flavoured beer in an effort to take advantage of growing demand for "easy-to-drink beer" and penetrate the largely untouched category of younger beer drinkers.

The move comes just a week after one of the world’s leading brewers – SABMiller, announced it was planning to launch a new range of beers aimed at wine and spirit drinkers.  Alan Clark, chief executive of SABMiller, claimed that the beer market has been neglected for a number of years and is in much need of rejuvenation.

Carlsbergs’ expansion into this category will come in the form of a 2.8% Blackcurrant flavoured beer, which will be available in a range of pack sizes, including a new 660ml sized bottle for those who wish to share the beverage.

The new product which will be pushed by a £3m marketing campaign is to be promoted as “refreshing” and “easy-to-drink”, a strategy reflecting that of Carling Fruit Coolers and Foster’s Radle, both of which also offer a lower-strength beer. Carlsberg will additionally look to target opportunities concerning music and summer events, a strategy pursued by Heineken when it sought to penetrate the younger drinkers’ category.   

Senior brand manager for Carlsberg UK, Dharmesh Rana, says the company is looking to establish a range of beers that “appeal to every occasion and consumer”. According to the senior brand manager “insight shows consumers are looking for a range of flavours from established everyday categories and the brands within them.” She continues to add that the company are confident it will soon become a core part of the Carlsberg family of brands.

Carlsberg will hope to emulate the success of Heineken – whose tequila-flavoured beer 'Desperado' has gone down a storm with youngsters and given new hope in there being room for change in the beer industry.

Understanding how the beer market is evolving directly due to market trends is essential business information. Market intelligence will provide you with the actual market situation, key drivers and trends behind the market and forecasts for the industry so that you can stay ahead of the competition. The Industry Report Store has a variety of beverage reports, providing insight into the current market situation as well as potential opportunities for the future. Here are some of our most popular Beer Market titles:

United Kingdom Beer Market Insights 2013

The Premium Beer Market 2013

Global Brewer Analyser Report 2013 

Global Beer Trends Report 2013 

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

Sources: Marketing Week, image

About Industry Report Store:

Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

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New Beer to Attract Wine and Spirit Drinkers

SABMiller have plans to launch a new range of experimental beers to attract wine and spirit drinkers.

SABMiller are now conducting extensive research to understand how beer can compete in the space that cocktails, spirits and wines currently occupy. The company are looking to launch a new range of fruitier and sweeter beers moving forward in the hopes of appealing to the growing number of discerning alcohol drinkers.

SABMiller, one of the world's leading brewers with more than 200 beer brands, believe that there are now an inordinate amount of beer brands around the world that are similar in taste.  Alan Clark, chief executive of SABMiller, has claimed that the beer market is one that has been neglected for a number of years and is in much need of rejuvenation.

Viewing this as an opportunity, SABMiller are now conducting extensive research in understanding how to develop beers it can market more prominently around factors such as colour, smell and alcohol level.  Clark has said that innovation in this area is about reintroducing a wide range of flavours and experiences that are available from the natural raw materials within brewing such as malt and hop varieties, alcohol and bitterness levels.

The last time the beer category saw a notable form of innovation was when Heineken created its’ tequila flavoured lager – Desperado. The Dutch brewer launched the tequila flavoured beer in France in 1995, when it sought growth outside of plain lager with a bid to pull younger drinkers into the category. The beer has since become an international success, making it evident that there is certainly room for innovation in this category yet and to those who get it right, it can be a lucrative business. 

Reviving this category is part of SABMillers' long term marketing strategy to improve its premium mix and extend its product usage into other occasions.

To form an effective marketing strategy, it is vital to have up-to-date market intelligence, not only to ensure you understand the dynamics and sturture, but also to accurately access opportunities within the market. 

The Industry Report Store has a variety of beverage reports, providing insight into the current market situation as well as potential opportunities for the future. Here are some of our most popular Beer Market titles:

United Kingdom Beer Market Insights 2013

The Premium Beer Market 2013

Global Brewer Analyser Report 2013 

Global Beer Trends Report 2013 

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

Sources: Marketing Week Just-Drinks

About Industry Report Store:

Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

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Innovation in Caps and Closures 2013

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China Quarterly Beverage Tracker Report - Q1 2013

This brand new report is not yet published on our website and is therefore exclusive to our social media followers and opt-in mailing lists!

This beverage tracker report is a result of Canadean’s unique and in-depth research for China’s beverage market. With the latest up-to-date industry developments this report is an essential tool for anyone operating with or within this market.

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United Kingdom Quarterly Beverage Tracker - 2013 Q1

In the current climate of economic uncertainty and market volatility, companies need more than just data. This report from Canadean, the leading market research and analysis provider to the beverage industry, explores the UK beverage market in great detail.

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The Future of the Wine Market in Poland to 2017

This report is a result of Canadean's extensive market research covering wine consumption in Poland from 2012-2017.This report explores all areas of the wine market, presenting historic, current and future forecast figures and growth dynamics for fortified, sparkling and still wine product categories. Explore wine market volumes from 2007 and see what opportunities and challenges are ahead for this industry.

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USA Quarterly Beverage Tracker - 2013 Q1

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Austria Quarterly Beverage Tracker - Q1 2013

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How will you prepare for the future in Brazil's soft drinks market?

Did you know the carbonates category makes up for 40% of the soft drinks market in Brazil?

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The Future of the Wine Market in South Africa to 2017

What is the future for wine in South Africa? A question being asked by many South African wine farmers, producers and retailers globally.

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The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

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