The company is preparing to launch a “recovery beer” called Lean Machine, specifically crafted for post-workout consumption. Lean Machine beer contains 7 grams of protein at only 77 calories and, is both gluten and caffeine free!
Like other sports drinks, Lean Machine will also be infused with vitamins, antioxidants and electrolytes to replenish the body after exercise; seemingly making it the perfect post-workout beverage.
Other beers which target those with active lifestyles contain lower calories, but no protein or any of the replenishing nutrients and antioxidants offered by Lean Machine.
Vampt founder Ian Toews hopes the beer will appeal to young fitness enthusiasts who like a drink.
"We just thought that maybe we could do something that would support a drinker, make it still socially fun, and help them accomplish what needs to be accomplished after an aggressive workout," Said Toews.
Lean Machine will be packaged in 335ml cans and will be available in Lager, Lemon Ale, Honey Ale and Pepper Ale flavours, with each variant offering a 3.2% ABV rating.
The range will be available in select Canadian markets early April and depending on interest from U.S. distributers, the brewer hopes for Lean Machine to be available in America by next year.
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Robyn Jones
Marketing
