New Beer to Attract Wine and Spirit Drinkers

SABMiller have plans to launch a new range of experimental beers to attract wine and spirit drinkers.

SABMiller are now conducting extensive research to understand how beer can compete in the space that cocktails, spirits and wines currently occupy. The company are looking to launch a new range of fruitier and sweeter beers moving forward in the hopes of appealing to the growing number of discerning alcohol drinkers.

SABMiller, one of the world's leading brewers with more than 200 beer brands, believe that there are now an inordinate amount of beer brands around the world that are similar in taste.  Alan Clark, chief executive of SABMiller, has claimed that the beer market is one that has been neglected for a number of years and is in much need of rejuvenation.

Viewing this as an opportunity, SABMiller are now conducting extensive research in understanding how to develop beers it can market more prominently around factors such as colour, smell and alcohol level.  Clark has said that innovation in this area is about reintroducing a wide range of flavours and experiences that are available from the natural raw materials within brewing such as malt and hop varieties, alcohol and bitterness levels.

The last time the beer category saw a notable form of innovation was when Heineken created its’ tequila flavoured lager – Desperado. The Dutch brewer launched the tequila flavoured beer in France in 1995, when it sought growth outside of plain lager with a bid to pull younger drinkers into the category. The beer has since become an international success, making it evident that there is certainly room for innovation in this category yet and to those who get it right, it can be a lucrative business. 

Reviving this category is part of SABMillers' long term marketing strategy to improve its premium mix and extend its product usage into other occasions.

To form an effective marketing strategy, it is vital to have up-to-date market intelligence, not only to ensure you understand the dynamics and sturture, but also to accurately access opportunities within the market. 

The Industry Report Store has a variety of beverage reports, providing insight into the current market situation as well as potential opportunities for the future. Here are some of our most popular Beer Market titles:

United Kingdom Beer Market Insights 2013

The Premium Beer Market 2013

Global Brewer Analyser Report 2013 

Global Beer Trends Report 2013 

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

Sources: Marketing Week Just-Drinks

About Industry Report Store:

Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

Social media is now integral to successful business relationships. Connect with us to be the first to find out about exclusive offers and get involved with the latest industry discussions.

Bianca Underhill

Marketing

T: +44(0)20 3220 0814 
M: bianca.underhill@progressivemediagroup.com

Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom

The Future of the Spirits Market in Singapore to 2017

This report is the result of Canadean's extensive market research covering Spirits consumption in Singapore, and is an essential tool both for companies already active across the Spirits industry, and for new players considering entry into Singapore's Spirits market.  

                     ** 20% off all reports ordered before 31st July 2013 ** 

This report provides: 

• A comprehensive analysis for Singapore's Spirits market to inform marketers' of developing trends and dynamics affecting this market place 

• Detailed product sales segmentation for volumes, including brand data and distribution channel data at product category level 

• Future forecasts, from winners and losers to category dynamics

This report will allow you to: 

• Understand the market place and the trends and dynamics that will affect it in coming years

• Prepare and plan effectively for the future with in-depth forecasts to 2017 

• Identify opportunities and key areas to compete in for the future

This report is not available online, so to find out more, please do not hesitate to contact us.

Please note, this report is also available for different countries. 

About Industry Report Store:
Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide. Visit our website to browse all reports on offer.

Press Contact:
Bianca Underhill
Marketing Executive
T:+44(0)20 7936 6830
M: reportinfo@industryreportstore.com
W: www.industryreportstore.com

What does the future hold for the Spirits Market in Argentina?

Did you know that the market value for Tequila and Mezcal in Argentina is forecast to grow at a CAGR of 12.59% for 2012 to 2017?

This report, The Future of the Spirits Market in Argentina to 2017, from which this figure originates, provides detailed analysis for both historical and forecast market value and volumes. It also includes comprehensive breakdowns for each product category as well as market dynamics. This fundamental information can aid decision making and help identify appropriate strategies for the future for those operating with or within this industry.

Buy this report now to:

• Examine both forecast and historic market values and volumes to help prepare for the future

• Identify which are the most attractive categories, with break down values, volumes and growth figures for each

• Explore market dynamics and trends which could affect this market in coming years

Canadean, the leading market research and analysis provider to the beverage industry, brings you the latest business intelligence for spirits in Argentina. Buy this report now and access crucial information to help prepare and plan effectively for a successful future in this industry.

For more information on this report, please click here.

Contact Details:
Bianca Underhill
Tel: +44 (0)207 936 6830
Email: reportinfo@industryreportstore.com
Website: www.industryreportstore.com

The Future of the Spirits Market in Brazil to 2017

Did you know that the market value for Whiskey in Brazil grew from 2007 to 2012, by 6.92%?

This report provides you with trusted actual and forecast data for the Spirits market in Brazil, from 2007 to 2017. Explore value and volume analysis, product category growth and market dynamics.

Read this report to:

• Plan effectively for the future. With forecast figures, identify what product category is to experience the most growth to 2017.
• Back up your strategies. Justify your decision-making with reliable predictions.
• Look back, analyse market dynamics. Which market trends will continue, how will they affect your future sales figures? 

Canadean, the leading market research and analysis provider to the beverage industry, brings you the latest business intelligence for spirits in Brazil. Make important decisions with more confidence and less risk, benefit from knowing what is forecasted for this growing industry.

For more information about this report, click here.

 

Marketing contact:

Milli d'Hangest d'Yvoy

Tel: +44 (0)207 936 6830

Email: reportinfo@industryreportstore.com

Website: www.industryreportstore.com

 

The Future of Australia Alcoholic Drinks Packaging to 2017

Gain unparalleled insight into the alcoholic drinks packaging market in Australia, with detailed segmentation on the volume of packaging shares. As directors, decision-makers, marketers and owners, do you know what is forecasted to happen in this market to 2017?

Buy this report now to:

• Plan effectively ahead. With trusted time-series consumption data on primary and outer packaging.
• Gain industry and business intelligence. Align your sales & marketing efforts with the latest market trends.
• Exceed your customer's expectations. As the needs and wants of consumers evolve, is your product designed to meet this change?
  

Where are the best areas to compete in the future? This report will provide you with invaluable business intelligence and market data, directing you in determining which sectors, product categories and packaging types, are most feasible for healthy profits to 2017.

Find out more about this report here.  

Press Contact:
Milli d'Hangest d'Yvoy
Marketing Executive
T:+44(0)20 7936 6830
M: Milli.dhangestdyvoy@progressivemediagroup.com

United Kingdom Beverage Forecasts to 2018

This bi-annual report is designed to show past consumption for all commercial beverage categories and forecast trends 5 years into the future. Product analysis is broken down into 30 categories.

The current economic environment remains gloomy in western markets and Eurozone countries are having a particularly turbulent ride. Fortunes will be mixed for the beverage industry in the coming years, but emerging markets continue to hold great potential.

Buy this report now to:

• Recognise who is the driving force behind commercial beverages.
• Understand what changes in society are influencing global trends.
• Monitor the development of commercial beverages over time by category and determine market shares.

Familarise yourself with your competition, with detailed company information, forecast figures and a country overview. This Canadean report provides you with intelligence about the key market dynamics and will equip you with the wisdom to make decisions based on facts and figures.

Find out more about this report here.

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Press Contact:

Milli d'Hangest d'Yvoy
Marketing Executive
T:+44(0)20 7936 6830
M: Milli.dhangestdyvoy@progressivemediagroup.com

The Packaging of Retail Alcoholic Drinks in Peru, 2007 to 2017

Did you know that the beer and cider packaging market is set to reach 1.2 billion litres in volume by 2017? 

As consumers’ product demands evolve, the dynamics between different packaging types also do. This leads to some packaging types being successful while others slowly begin to fall out of favour. This report provides in-depth quantitative data on retail alcoholic drinks packaging and covers key segmentations such as pack material and type, closure material and type and outer information for the latest financial year. 

Detailed tables and charts will provide a comprehensive breakdown of packaging consumption to clearly establish market trends, packaging dynamics and future growth areas.

 Buy this report now to:

• Understand the key drivers behind recent market changes

• Establish market trends, packaging dynamics and future growth areas

• Identify your position in the market and see where you want to compete in the future

For more information about this report, click here.

 
Contact details:

Milli d'Hangest d'Yvoy

Marketing Executive

T: +44 (0)207 936 6830

M: reportinfo@industryreportstore.com