Rekorderlig looks to hit big with as it jumps on the world cup campaign bandwagon

Rekorderlig’s new campaign looks to hit big as it jumps on the world cup bandwagon

FMCG manufacturers all round are looking to use the world cup as an opportunity this year, with many running competitions, big campaigns and tweaking packaging designs accordingly to join the ‘buzz’ surrounding the tournament.

Rekorderlig is the next on board stating there is “huge sales opportunity” over the coming months as the World Cup kicks off and their rivals such as Koppaberg and Bulmers opt to avoid the barrage of activity from beer brewers.

The new £2.7m “Spirit of Summer” campaign is launching next month across cinemas, VOD, out of home and print as well as a range of other mediums. Experiential will also play a key part through pop-ups, allowing people to sample Scandinavian style food, music and the recently launched Apple and Guava cider.

While much of Rekorderlig’s efforts will focus on wooing 18-to-25 year-old wine and RTD drinkers, Rekorderlig plans to extend the brand to older beer drinkers in high-end pubs and clubs across the country. Gareth Whittle, chief executive explains, “More than half of our growth has come from spirits, wines and RTDs [since launching in 2009]. We’re not trying to steal share from other ciders and instead we’re looking at how we can continue to grow outside the category and appeal to other drinkers who wouldn’t normally consider a flavoured cider.”

Cider has become an increasingly competitive market over recent years. The Industry Report Store provides the tools and research you need to learn, compete, minimise risks and identify opportunities in the market.

Why not take a look at some of our most popular Cider Market titles:

Cider Market in East Europe to 2019: Market Guide

Cider Market in West Europe to 2019: Market Guide

Cider Market in North America to 2019: Market Guide

Cider Market in Latin America to 2019: Market Guide

Cider Market in Australasia to 2019: Market Guide

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Consumer Trends Shaping The Beverage Industry

Brancott Estate, a brand owned by France-based drinks firm Pernod Ricard, have launched a new lighter wine range - Brancott Estate Flight Song - which has been made to have 20% less calories.

Pernod Ricard USA Brancott Estate Brand director Matt Foley said that consumers have the told the company that they are looking for a wine style that is lighter in calories but doesn't compromise on the taste and flavour complexity of the wine. The new range features Marlborough Sauvignon Blanc and a Marlborough Pinot Grigio.

This trend for lower-alcohol and therefore lower-calorie wine has been prevalent in developed countries across the world, and is a booming market in our diet-obsessed society. The UK now has a wide selection of competing low-calorie wines with Banrock Station, South Africa’s Cape, Blossom Hill, Gallo and Weight Watchers all featuring lower-alcohol ranges which are sold at most leading supermarkets.

At the heart of this consumer trend, ‘diet wines’ offer a solution to those trying to lose weight by meaning they can still enjoy the occasional tipple. This is a trend reflected across the whole of the beverage industry, where diet versions of regular products are worth billions of dollars. An example of this is 2B Sparkling, the first beverage to use Purefruit Natural Sweetener, which uses naturally occurring antioxidants to deliver a carbonated drink without the calories. This product is a direct result of changing consumer attitudes towards health in their buying decisions. 

Understanding how the beverage market is evolving directly due to market trends is essential business information. Market intelligence will provide you with the actual market situation, key drivers and trends behind the market and forecasts for the industry so that you can stay ahead of the competition. Browse some of the beverage reports that The Industry Report Store has to offer to see how business intelligence can help you. 

Global Carbonates Report 2013  Alcoholic Beverage Reports All Beverage Reports Source: Brancott Estate About Industry Report Store: Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors. Social media is now integral to successful business relationships. Connect with us to be the first to find out about exclusive offers and get involved with the latest industry discussions. Elizabeth Ryan Marketing T: +44(0)20 3220 0814  M: elizabeth.ryan@progressivemediagroup.com Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom

Poland Beer Market Insights 2013

The Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Polish Beer market. Our 'on the ground' industry analysts carry out research from the brand upwards covering the full supply chain. This method provides much more granular, detailed and unique results than any of our current competitors offerings. 

This report will allow you to: 

• Gain a thorough understanding of the structure and dynamics of the Poland Beer Industry with data volumes from 2008 to 2012 enabling historical and current trend analysis.

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• Examine data and analysis for the performance of both domestic and imported brands as well as reports for new product activity in 2012.

• Access industry structure analysis, reports for company volumes and profiles for the major brewers in the market place as well as on vs. off premise distribution channel data and trends in key sub-channels.

This unique and in-depth report provides both quantitative and qualitative data that will highly benefit those operating within any aspect of the beer industry.

Get ahead in the Poland beer market - Buy this report now! 

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Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

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The Future of the Wine Market in Turkey to 2017

The Future of the Wine Market in Turkey to 2017

Since 2007 fortified wine has grown in the industry by 4.96%. Canadean's cutting edge research analyses the past and forecasts the future of the market to make sure you’re able to make the right decisions.

This report will analyse:

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• Examine industry performance in the last five years. Do your achievements match?
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For more information on this report, please click here.

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Press Contact:
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Spain Beer Market Insights 2013

This brand new report from the leading beverage research provider, Canadean, is comprised of high level market research data for the Spanish beer industry. With 'on the ground' expert analysts researching and interviewing at every level of the distribution channel this report contains unique and crucial information like no competitor is currently offering. 

This report will allow you to:

• Gain a thorough understanding of the dynamics and structure of the Spanish Beer Industry with both historic and forecast data

• Examine in-depth market segmentation for mainstream, premium, super premium, discount, alcohol strength, local segmentation and beer type

• Explore new product activity in 2012 and performance analysis for import and export brands

• Analyse distribution channel data (on vs. off premise) and the latest trends in key sub channels

The beer category reported a negative but fairly stable performance in 2012, suggesting the impact of the economic down turn is still having long lasting effects. How should you overcome this slump to catch new customers and capitalise on investment? 

Gain valuable insight for the Spanish Beer Industry and maintain competitive stance, buy this report now!

To find out more about this report, request free sample pages or simply make an enquiry please contact us.

About Industry Report Store:
Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.
The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.
With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Contact Details:
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Tel: +44 (0)207 936 6830
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Brand New Beer Market Insight Reports

These fantastic new Beer Market reports are brought to you from Canadean, the leading provider of beverage market research. Data and insight is gathered through unique, in-depth consumer research and an unrivalled international network of local industry experts.

These brand new reports are one of a kind, and explore key trends, drivers and issues within the Beer industry.These unique Beer Market Insight reports are available for over 59 countries and can benefit anyone operating within the Beer Industry in a variety of ways.

Beer Market Insights reports will help you to: 

• Understand the market with context covering the specific social, cultural and economic state of the nation and the impact this has on the Beer sector

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Justify decision making. Maintain competitive positioning. Plan effectively for the future. 

Click here to browse our Beer Market Insight reports or contact us to make an enquiry.

About Industry Report Store:
Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.
The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.
With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

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France Quarterly Beverage Tracker Report Q1 2013

France Quarterly Beverage Tracker Report Q1 2013

The French beverage market has grown in the last year, this report aims to help you determine the cause of this growth. Looking not only at the numbers and statistics to show you the trends in growth, this report also presents to you the latest activities of the industry and the major players.

This report will analyse:

• The current condition of the industry and compare growth of Q1 2013 to Q1 2012.
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• Discover recent industry success.What new products have been performing well?
• Understand the key drivers of change in the French market.
• Learn. What have the major players been up to? What  lessons can you learn from them? 

For more information on this report, please click here.

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Press Contact:
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Marketing Executive
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The Future of the Wine Market in Brazil to 2017

This brand new report is a result of Canadean's extensive market research covering wine consumption in Brazil from 2012-2017.  

This report analyses:   

• Historic and forecast wine consumption figures covering key categories and segments 

• Figures for market values, volumes, distribution channels, and growth dynamics 

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• Identify, exploit and capitalise on opportunities in the market place 

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With steady growth forecast from 2012-2017, Brazil has a reason to be optimistic. This report is an essential tool for companies already active within the industry and for new players looking to enter the market.  

Please note, this report is also available for different countries. Contact us to find out more. 

For more information or to request sample pages for this report please contact us or visit our website to browse all reports on offer.

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