Hangover Preventing Healthy Energy Drink - Is this the future for the Energy Drinks Market?

Energy drinks are suffering from a serious bout of bad press lately. Emerging reports have linked the consumption of energy drinks to several recent deaths including a 31-year old Swedish woman who died after clubbing and drinking energy drinks, and an 18 year old Irish boy who died after a Basketball match where he consumed four cans of energy drink. The race is on now for beverage companies to provide a product that they can disassociate with the traditional energy drink.

NOHO, an American-based beverage company, has been hot on the lead and recently developed a range of stimulating drinks that offer a healthy alternative to energy drinks. NOHO Gold is the first product in their range to be released and boasts a ‘sparkling, light-ginger flavour that is completely free from caffeine and energy ingredients’. The company claims that this product has been released due to consumer demand as we begin to understand the dangers of energy drinks. The market potential for NOHO Gold goes beyond this however, as it has been developed to be the perfect mixer. Fortified with vitamins and minerals, it has been claimed by the company to actively help the body prevent hangovers with its hydrating properties.

The ‘hangover prevention’ claim has yet to be proven, but it demonstrates the way that the energy drinks market is changing to reflect consumer trends and increasing health-awareness. There’s no doubting that energy drinks companies will continue to refute these claims that their products can lead to death, because there is a great deal of money at stake, but it’s likely that we will see a gradual evolution of energy drinks towards products such as NOHO Gold in the future.

Whether you are within the beverage industry, or a business interested in the energy drinks market, business intelligence is vital to ensure that you are keeping up with competitors such as NOHO. The Industry Report Store has an excellent report detailing the position of the energy drinks market in 2013. As well as a comprehensive analysis of where the market currently is, this report also illustrates the future trends in the industry, which is where businesses can pin-point opportunities for future market potential.

To find out more about this report click here: The Global Energy DrinksReport 2013

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Huhtamaki buys BCP Fluted Packaging in UK

Finnish packaging products supplier Huhtamaki has acquired the UK-based corrugated packaging manufacturer BCP Fluted Packaging for a purchase price of about €20m.

The transaction is part of Huhtamaki's plans to improve the quality as well as expand its product offering.

Following the acquisition, the BCP Fluted Packaging will be operating under the name Huhtamaki BCP and will be part of Huhtamaki's Foodservice Europe-Asia-Oceania business segment.

Huhtamäki Oyj CEO Jukka Moisio said, "We are pleased to continue strengthening our position with this targeted acquisition."

Huhtamäki Foodservice Europe-Asia-Oceania executive vice president Eric Le Lay said the company looks forward to serving BCP's existing and future customers in the confectionery and cosmetics industries.

"BCP's corrugated food-to-go products complement our existing range of foodservice products perfectly," Le Lay added.

Based in Blackburn, Lancashire in the UK, BCO had reported net sales of about €18m during financial year 2012-2013.

This breaking news is brought to you by Canadean, one of the leading global providers of consumer  market intelligence. Canadean reports are available via The Industry Report Store, why why not take a look at our website to browse what's on offer.

Most Recommended Packaging Reports:

• Innovation in Caps & Closures 2013

• Global Private Label Trends and Packaging Innovation 2013

• Innovation in Food Packaging 2013

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About Industry Report Store:
Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.
The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.
With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Press Contact:
Bianca Underhill
Marketing Executive
T:+44(0)20 7936 6830
M: reportinfo@industryreportstore.com
W: www.industryreportstore.com