Friday, 28 February 2014

Wholesome Sweeteners launches Organic Sweet & Lite, Organic Pancake Syrup

Organic Sweet & Lite, a multipurpose, low calorie sweetener, is the first organic Sugar and Stevia blend of its kind. Delicious in anything from cupcakes and cookies to teas and tartlets, it has half the calories of sugar and bakes and browns just like it. Sweet & Lite is Fairtrade, USDA Organic and Non-GMO Project Verified and also suitable for Gluten-free, Vegan and Kosher diets. Selling in 1.25lb packages, it will begin appearing in stores in Fall 2014.

Stevia-based baking blends are currently in high demand. The 2013 holiday baking season garnered a 34 percent growth in the natural channel and a 30 percent growth in the conventional channel, a clear indication that consumers desire natural Stevia and Sugar Blends instead of Sucralose (SPINS Dec. 2013). With Wholesome Sweeteners Organic Stevia having the number one Organic Stevia brand nationwide (SPINS Dec. 2013), Sweet & Lite will allow shoppers to use their favorite Stevia in baked goods.

Wholesome Sweeteners Organic Pancake Syrup is a first-of-its-kind syrup made from Organic Sugar rather than high fructose corn syrup. This delicious complement to America's favorite breakfast has a rich sweetness with a delicate, maple flavor that drizzles beautifully over pancakes. Free of preservatives and sodium, this syrup has only two ingredients: Organic Invert Sugar Cane Syrup and Maple Flavoring. Easily a pancake's best friend, it's also a great companion to waffles, French toast, crepes, oatmeal, sausages and bacon. USDA Organic, Non-GMO Project Verified, Vegan, Kosher and naturally Gluten-free, Organic Pancake Syrup will be sold in 20 fl oz bottles and will begin appearing in stores in Fall 2014.

Also debuting this year, Wholesome Sweeteners Organic Stevia is now available for Canada in the 4.2 oz jar. Single-serving packets of Organic Sugar, Raw Cane Sugar and Zero are now available in 500 count boxes.

Market intelligence is key to business success. The Industry Report Store has a variety of consumer reports, providing valuable insight and analysis into current market situation and potential opportunities in the market. This report provides a concise overview of the consumers’ perceptions towards sweeteners as well as the information level amongst consumers in relation to health and non-caloric sweeteners.

Global Consumers and Sweeteners Sentiment and Communication 2013

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Thursday, 27 February 2014

Carlsberg Joins the Fight to Revamp the Beer Industry

Carlsberg is launching a new Blackcurrant flavoured beer in an effort to take advantage of growing demand for "easy-to-drink beer" and penetrate the largely untouched category of younger beer drinkers.

The move comes just a week after one of the world’s leading brewers – SABMiller, announced it was planning to launch a new range of beers aimed at wine and spirit drinkers. Alan Clark, chief executive of SABMiller, claimed that the beer market has been neglected for a number of years and is in much need of rejuvenation.

Carlsbergs’ expansion into this category will come in the form of a 2.8% Blackcurrant flavoured beer, which will be available in a range of pack sizes, including a new 660ml sized bottle for those who wish to share the beverage.

The new product which will be pushed by a £3m marketing campaign is to be promoted as “refreshing” and “easy-to-drink”, a strategy reflecting that of Carling Fruit Coolers and Foster’s Radle, both of which also offer a lower-strength beer. Carlsberg will additionally look to target opportunities concerning music and summer events, a strategy pursued by Heineken when it sought to penetrate the younger drinkers’ category.

Senior brand manager for Carlsberg UK, Dharmesh Rana, says the company is looking to establish a range of beers that “appeal to every occasion and consumer”. According to the senior brand manager “insight shows consumers are looking for a range of flavours from established everyday categories and the brands within them.” She continues to add that the company are confident it will soon become a core part of the Carlsberg family of brands.

Carlsberg will hope to emulate the success of Heineken – whose tequila-flavoured beer 'Desperado' has gone down a storm with youngsters and given new hope in there being room for change in the beer industry.

Understanding how the beer market is evolving directly due to market trends is essential business information. Market intelligence will provide you with the actual market situation, key drivers and trends behind the market and forecasts for the industry so that you can stay ahead of the competition. The Industry Report Store has a variety of beverage reports, providing insight into the current market situation as well as potential opportunities for the future. Here are some of our most popular Beer Market titles:

United Kingdom Beer Market Insights 2013

The Premium Beer Market 2013

Global Brewer Analyser Report 2013

Global Beer Trends Report 2013

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

Sources: Marketing Week, image

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Wednesday, 26 February 2014

MasterCard Tackle Credit Card Fraud

MasterCard has teamed up with cloud-based mobility solutions company Syniverse to fight overseas credit card fraud.

It’s a simple, but brilliant idea - link a credit card to the location of a mobile phone to ensure that the card is being used in the same location as the rightful owner and not by a criminal for fraudulent objectives. If the credit card in use is not within close enough range of the users’ mobile phone, then the transaction will simply be declined.

Enabling customers to geographically link their credit cards to their smartphones will also help prevent their cards being blocked when they attempt to make payments abroad. On many occasions credit cards are declined when used in foreign countries due to users not notifying their bank of their travels. MasterCard’s smartphone geoloaction feature offers to put an end to this.

The system functions transparently to the user and does not necessitate pricey roaming contracts. The user’s mobile phone merely needs to be switched on, be kept on their person and for them to have opted-in to the security service. Within fewer than 300 milliseconds a check goes from the payment terminal into Syniverse’s platform, which keeps track of where roaming phones are located, and then information is returned about whether a transaction should be approved or denied, according to Mary Clark, chief marketing officer at Syniverse.

To further ensure that users don’t incur excessive roaming fees, MasterCard will be offering travellers the option to purchase prepaid data packages to use upon their arrival into the country. This will enable users to keep their smartphone's GPS turned on without incurring expensive roaming charges.

At present, Syniverse operates throughout roughly 200 territories, providing MasterCard with geolocation access to millions of consumers across the world who will potentially opt in to the service.

The Industry Report Store has a variety of reports on the credit card market, providing insight into the current market situation as well as potential opportunities for the future. Browse our extensive range of credit card reports and contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

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Source: Marketing Week, The Guardian

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Friday, 21 February 2014

Will Smart Guns revolutionise the arms industry?

Smart guns — personalised weapons that fire only for recognised users.

With over a decade of research and millions of dollars later, one of the most prominent firearm stores in California has a new addition to its’ shelves - the smart gun. The gun resembles that of any other however, this one comes with an accessory, in the form of a waterproof smartwatch.

The main function of this watch, other than providing the time, is to provide the gun with 'a brain'. Electronic chips in both the watch and the gun enable the two devices to communicate and establish their proximity to one another. If the two devices are within suitable range of each other, then a green light will appear on the grip of the gun, indicating its readiness for use. If the devices are too far apart for this green light to appear, then the gun will cease to function.

The Armatix iP1 has been created as a monument to firearms safety, with the hope that it could reduce gun violence, suicides and accidental shootings. As expected it has received a warm welcoming from gun-control advocates, who believe that this creation could revolutionise the gun industry. Gun rights advocates on the other hand, have appeared to be far more skeptical about the smart gun, voicing concerns over what happens if the technology fails just as an intruder breaks in.

The arrival of the smart-gun comes as a result of immense interest in innovative gun-control ideas; following the killings at Sandy Hook Elementary School last year and the severe legislative battles that followed. Other ideas following this event include the use of placing GPS tracking chips in guns and technology that would render guns inoperable when they near electronic markers – for example, close to a school.

Many have been intrigued by the smart-guns potential. New Jersey passed a controversial law in 2002 stating that within three years of a smart gun being sold anywhere in the country, that only smart guns may be sold in the state then after.

Whether you in favour of the smart-gun or not, it cannot be denied that this is a great piece of technology, but the cost is high. Amatrix’s iP1, a .22-caliber pistol, is priced at $1,399 and then an additional $399 for the watch! The only question that remains is.. will it sell?

One of the most important ways that a business can arm itself against competitors is with up-to-date market intelligence. The Industry Report Store has a wide range of defence reports, analysing the current market situation as well as potential opportunities for the future.

Take a look at some of our reports to see how we could help you:

Global Military Ammunition Market
Global Body Armour and Personal Protection Market
The Global Government Biometric Systems Market

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Source: Washington Post

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Thursday, 20 February 2014

New Beer to Attract Wine and Spirit Drinkers

SABMiller have plans to launch a new range of experimental beers to attract wine and spirit drinkers.

SABMiller are now conducting extensive research to understand how beer can compete in the space that cocktails, spirits and wines currently occupy. The company are looking to launch a new range of fruitier and sweeter beers moving forward in the hopes of appealing to the growing number of discerning alcohol drinkers.

SABMiller, one of the world's leading brewers with more than 200 beer brands, believe that there are now an inordinate amount of beer brands around the world that are similar in taste. Alan Clark, chief executive of SABMiller, has claimed that the beer market is one that has been neglected for a number of years and is in much need of rejuvenation.

Viewing this as an opportunity, SABMiller are now conducting extensive research in understanding how to develop beers it can market more prominently around factors such as colour, smell and alcohol level. Clark has said that innovation in this area is about reintroducing a wide range of flavours and experiences that are available from the natural raw materials within brewing such as malt and hop varieties, alcohol and bitterness levels.

The last time the beer category saw a notable form of innovation was when Heineken created its’ tequila flavoured lager – Desperado. The Dutch brewer launched the tequila flavoured beer in France in 1995, when it sought growth outside of plain lager with a bid to pull younger drinkers into the category. The beer has since become an international success, making it evident that there is certainly room for innovation in this category yet and to those who get it right, it can be a lucrative business.

Reviving this category is part of SABMillers' long term marketing strategy to improve its premium mix and extend its product usage into other occasions.

To form an effective marketing strategy, it is vital to have up-to-date market intelligence, not only to ensure you understand the dynamics and sturture, but also to accurately access opportunities within the market.

The Industry Report Store has a variety of beverage reports, providing insight into the current market situation as well as potential opportunities for the future. Here are some of our most popular Beer Market titles:

United Kingdom Beer Market Insights 2013

The Premium Beer Market 2013

Global Brewer Analyser Report 2013

Global Beer Trends Report 2013

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

Sources: Marketing Week Just-Drinks

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Bianca Underhill

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Wednesday, 19 February 2014

The Latest Samsung Galaxy S5 Leaks & Rumours

The much anticipated Samsung Galaxy S5 is set to be unveiled next week at Mobile World Congress in Barcelona, and is likely to be released shortly afterwards. Rumours as to the S5s expected features and specifications have been flying around for months, but with now just a week to go, even more rumours and leaks are appearing in the spotlight.

In a recent leak, a Dutch site dedicated to Samsung’s upcoming flagship phone reveals a screenshot alleged to be from the settings of the S5, boasting a screen resolution of 1440x2560 pixels. In a screen measuring 5.2 inches, that's an incredibly detailed 560 pixels per inch!

Another leak, courtesy of Sammobile, alleges that the S5 is set to come equipped with a fingerprint sensor to unlock the phone. According to Sammobile, people familiar with the upcoming device said the fingerprint sensor works with a vertical swipe of the pad of the finger while keeping the finger flat and swiping at medium speed. In addition to using the fingerprint sensor to unlock the phone, users should also be able to register seven other fingerprints and assign them to various tasks or app shortcuts. Alternative security methods, such as a PIN code, are also alleged to be available on the new device.

One of the most intriguing and recent rumours however, has come from the O2 Germany website, which has put up a webpage that alludes to the release of the Samsung Galaxy S5, and it looks like the device, much like Sony's Xperia Z1 smartphone, may be waterproof! The page, which was found by NDTV Gadgets and is in German, has the headline "High 5 anticipation", and offers users to sign up for more news about the next Samsung flagship device.

Further Samsung Galaxy S5 features tipped for inclusion see a 2.5GHz quad-core Qualcomm Snapdragon 800 processor expected to line up alongside Google’s latest Android 4.4 KitKat OS, 3GB of RAM and a reworked form factor and TouchWiz interface and a 16MP sensor camera.

Understanding how the smartphone market is evolving directly due to market trends is essential business information. Market intelligence will provide you with the actual market situation, key drivers and trends behind the market and forecasts for the industry so that you can stay ahead of the competition. Browse some of the smartphone reports that The Industry Report Store has to offer to see how we can help with your business intelligence requirements.

Global Smartphones Market 2012-2016

Global LTE Smartphones Market 2014-2018

Global Sensors Market for Smartphones 2014-2018

Global Camera Module in Mobile Device Market 2014-2018

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Sources: cnet, Trusted Reviews

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Tuesday, 18 February 2014

Apple is using location data in a whole new way, and it’s about to transform your life

Apple changed the way we live with the iPod. Then it did it again with the iPhone.

Steve Jobs repeated the feat once again with the iPad, and just as we get used to that, his company's about to transform our lives for the fourth time.

Apple announced its iBeacon technology with iOS7 and it's been built into all the firm's operating systems and devices since 2013. If businesses simply set up some transmitters, they can send messages to nearby smartphones advertising their presence and doing everything from sending special offers to recognising a customer.

Here are outlines two things you need to know about iBeacon:

1. It's based on Bluetooth Low Energy

Bluetooth LE is fuelling the Internet of Things, and the latest version of the 10-year-old innovation was designed specifically so it's not as energy sapping as its predecessors. This is the backbone of iBeacon - despite Bluetooth's location-based technology, it wouldn't work if everyone disabled the feature to conserve battery life.

It also means it's open standard. While Apple's trademarked iBeacon, Android and other operating systems can utilise Bluetooth to do the same thing too. The only thing they'd need to do is develop a similar app - Apple decided to build it into iOS7, meaning each smartphone automatically locates itself by using its own triangulating software.

2. Bluetooth and NFC will go head to head

Near Field Communication (NFC) has co-existed fairly peacefully with Bluetooth since 2004, but many predict that relations will grow hostile as the IoT takes hold. Nine years ago, NFC was very different to Bluetooth, but while the two are based on very distinct technologies, they are growing increasingly similar.

NFC is limited to distances of just a few centimetres, while Bluetooth extends to more than 30ft. But as Bluetooth's location accuracy improves with every update, and as the IoT means close-field communication becomes more important, the question arises: don't we just need one?

Friday, 14 February 2014

Beer Brands Targeting Women

More and more we are seeing marketing campaigns from big names in the beverage industry catering towards specific consumer trends. The increasing number of people choosing to drink at home, the awareness of health benefits/drawbacks and the recognition of previously ignored consumer groups are all contributing to this shift. One of the biggest changes we’ve seen in recent times in terms of the beer industry is that companies are now realising the potential in the female consumer group.

SABmiller has recognised that “In the past brewing companies could be accused of alienating women.”

Sue Clark, SABMiller’s managing director was quoted saying “We need to develop campaigns that actually appeal to both sexes and I think getting back to the intrinsic quality of beer is a key part of that. The way we market Peroni as a mixed gender style brand is a great way of doing that while also raising the premium nature of the beer category.”

The Budweiser Super Bowl ad this year is a prime example of this shift. Their ‘Puppy Love’ commercial which featured a Golden Retriever Puppy and a Clydesdale was intended to tug on our emotions and create a lasting impression of the brand. It could be argued that this move towards tear-jerking rather than comical advertising could be due to the changing dynamics of their consumers. Women now make up nearly 50% of all Super Bowl viewers, and beverage companies would be daft not to evolve their marketing strategies with this in mind.

Rothhammer Beer have featured glossy ‘Hollywood’ ad campaigns showing women in typically masculine careers such as fire-fighting or politics to target female consumers. Some brands have taken a different tact, such as Chick Beer, which focuses completely on the female consumer. Many companies however are sticking with SABMiller’s idea and trying to promote mixed gender beverages.

The way that the beverage industry is affected by changing consumer trends and dynamics makes an enormous difference to the future outlook of the market. One of the most important ways that a business can arm itself against competitors is with up-to-date market intelligence. The Industry Report Store has a wide range of beverage reports, analysing the current market situation as well as potential opportunities for the future.

Take a look at some of our reports to see how we could help you:

United Kingdom Beer Market Insights 2013

The Premium Beer Market 2013

Global Brewer Analyser Report 2013

Global Beer Trends Report 2013

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

Sources: Marketing Week, Trendhunter, Reuters, Image

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Social media is now integral to successful business relationships. Connect with us to be the first to find out about exclusive offers and get involved with the latest industry discussions.

Bianca Underhill

Marketing

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Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom