Wholesome Sweeteners launches Organic Sweet & Lite, Organic Pancake Syrup

Organic Sweet & Lite, a multipurpose, low calorie sweetener, is the first organic Sugar and Stevia blend of its kind. Delicious in anything from cupcakes and cookies to teas and tartlets, it has half the calories of sugar and bakes and browns just like it. Sweet & Lite is Fairtrade, USDA Organic and Non-GMO Project Verified and also suitable for Gluten-free, Vegan and Kosher diets. Selling in 1.25lb packages, it will begin appearing in stores in Fall 2014.

Stevia-based baking blends are currently in high demand. The 2013 holiday baking season garnered a 34 percent growth in the natural channel and a 30 percent growth in the conventional channel, a clear indication that consumers desire natural Stevia and Sugar Blends instead of Sucralose (SPINS Dec. 2013). With Wholesome Sweeteners Organic Stevia having the number one Organic Stevia brand nationwide (SPINS Dec. 2013), Sweet & Lite will allow shoppers to use their favorite Stevia in baked goods.

Wholesome Sweeteners Organic Pancake Syrup is a first-of-its-kind syrup made from Organic Sugar rather than high fructose corn syrup. This delicious complement to America's favorite breakfast has a rich sweetness with a delicate, maple flavor that drizzles beautifully over pancakes. Free of preservatives and sodium, this syrup has only two ingredients: Organic Invert Sugar Cane Syrup and Maple Flavoring. Easily a pancake's best friend, it's also a great companion to waffles, French toast, crepes, oatmeal, sausages and bacon. USDA Organic, Non-GMO Project Verified, Vegan, Kosher and naturally Gluten-free, Organic Pancake Syrup will be sold in 20 fl oz bottles and will begin appearing in stores in Fall 2014.

Also debuting this year, Wholesome Sweeteners Organic Stevia is now available for Canada in the 4.2 oz jar. Single-serving packets of Organic Sugar, Raw Cane Sugar and Zero are now available in 500 count boxes.

Market intelligence is key to business success. The Industry Report Store has a variety of consumer reports, providing valuable insight and analysis into current market situation and potential opportunities in the market. This report provides a concise overview of the consumers’ perceptions towards sweeteners as well as the information level amongst consumers in relation to health and non-caloric sweeteners.

Global Consumers and Sweeteners Sentiment and Communication 2013

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