New Consumer Opportunities in Prepared Meals & Meals Components

London, 30th April, 2013 - Latest emerging trends shows, 'Better Value for Money' remains the second most important consumer motivator to purchase prepared meals & meal components worldwide.

So what is the single most important motivator?

Canadean's in-depth market analysis gives you key insight into the needs and motivators that are driving consumers choice for prepared meals. Use this valuable market research to gain a unique perspective on key consumer groups eating habits to understand what they eat and why?

Buy this report now to:

• Explore the pasta & noodles sector. As this segment is predicted to record the highest growth value to 2016, how will your business capitalise on the markets increase?

• Better understand why bakery & cereals are mostly consumed by older age groups.

• Identify the growing demand for adventurous foods. As consumers are eager to try something new, how can your product offerings satisfy their growing demand?

This report uses actual consumer survey data in 12 prepared meals & meal components sectors, across 10 core countries. Use this essential data to update your business strategy in-line with the latest consumer behaviour.  

For more information on this report, please click here.

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