As the snacking and impulse food sectors are set to grow in the future, it is vital to understand the key consumer groups and consumer trends influencing the market. This unique analysis will aid you to gain a thorough perspective on consumers snacking behaviour, through to its impact on the product markets.
- Gain a comprehensive overview into three types of snacking behavioural groups: Pure Indulgence, Everyday Treating, and Non-Indulgence. How will you position your message to target the right consumer groups?
- Better understand why age is the key determinant to snacking behaviour. Which trends are driving market growth and shaping demand?
- Explore how consumers react to the healthy snacks market. How does this market satisfy consumers' needs and wants?
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