Thursday, 28 November 2013

Cyber-crime: The Greatest Threat to Business Survival

Increasingly in the news we’ve been hearing about cyber-security, but how seriously are we taking it, and what are the impacts for businesses? Most of us will scan past the issue, deeming it irrelevant to our company. This is the exact problem that officials trying to promote awareness about internet safety are facing. Many organisations believe that they are adequately guarded, but even the best-protected government, military and business systems have already been breached, and in 2014 they will be put under further pressure. With the development of cloud technology and increase of BYOD to work, businesses who would not have considered themselves a target in the past are becoming easy-pickings for experts in cyber-espionage.

EY global information security leader Ken Allan has been reported saying that cyber-crime is the greatest threat for organisations' survival today. This is supported by a statement from Baroness Pauline Neville-Jones, the Government's special representative to business on cyber security:

"Better awareness and understanding of the risks and effective cyber security will be seen as a positive differentiator for UK businesses and will enable them to survive and thrive in today's competitive global environment."

To put all this information into perspective:
  • Only 20% of large organisations detected cyber threat last year.
  • 90% of UK workers admitted to clicking unverified web links on a regular basis.
  • Respondents who took a global security survey indicated that 14% of overall allocated funds for the next twelve months will be invested in internet security.

“Organisations must undertake more proactive thinking, with tone-from-the-top support. Greater emphasis on improving employee awareness, increasing budgets and devoting more resources to innovating security solutions is needed," says EY global risk leader Paul Kessel.

There is no doubt that cyber-security will be a booming market in the months and years to come, making it an attractive investment opportunity. The way that the industry is coping with the challenges it faces, and the forecasts for how this will affect the market as a whole are key insights that any business interested in cyber-security need to be aware of. The Industry Report Store has an impressive report containing this kind of invaluable information, for instance the fact that the cumulative global expenditure on cyber warfare systems in the next ten years is expected to reach US$166 billion.

Market intelligence is the best weapon a business can have in order to stay ahead of the competition and align their business and marketing strategies to current and forecasted trends. This report details which markets are planning to spend the most money on cyber-defence, and who the emerging key players of the industry are. This is a forward-thinking industry with huge potential, so ensure that your business is well equipped to deal with the potential pitfalls, such as Western austerity measures, by investing in business intelligence. 

See more about this report here: The Global Cybersecurity Market 2013-2023

About Industry Report Store:
Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Elizabeth Ryan
Marketing

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