As Blockbuster goes into administration once again, we need
to ask ourselves: Is there a place for hard-copy DVD sales and rentals anymore?
Or should we scrap that archaic format and fully embrace the streaming culture?
This can’t be judged simply as an issue of sentimentality. With
these changes come huge life-changing decisions made by the CEOs of massive companies,
which inevitably affects the people working for them the hardest. For instance
Blockbuster currently employs over 2,000 people across 264 stores in the UK,
and that’s only half the level that it did this time last year. As the company
is forced into administration once again, these workers are hoping that they’ll
have some pennies to scratch together come Christmas. No one wants these people
to lose their jobs, but by saying that we should abandon hard-copy DVD rental,
we have to know that there will inevitably be consequences.
Many would argue that Netflix has replaced Blockbuster as our
favourite provider of broadcast entertainment. They now have over 29 Million
subscribers and don’t look set to be slowing down anytime soon. Blockbuster
created an ‘On-Demand’ service to download movies online, but it is so far
behind in the game that it doesn’t really stand a chance. Still, despite The
United States revealing that it plans to close all of its 300 stores, with such
an extensive film collection the investors are trying to find a way to keep
Blockbuster alive through its ‘On-Demand’ service. It’s certainly not
Blockbuster as you remember it, but for those who wish to hold onto the last
shreds of the entertainment giant of our past, it’s something.
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By Elizabeth Ryan
Marketing
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