Last week we
heard that the UK Government is set to introduce new legislation that forces
tobacco companies to use plain packaging for cigarettes. This is following
months of delays from the authorities who believe that the damage to the
industry will be too great a price to pay. Those championing the bill state
that it is one of the most important health issues facing our country at the
moment. This plain packaging idea is especially aimed at children and young
adults, where some believe that the sleek advertising glamorises smoking. Since
two thirds of people begin smoking as children, Cancer Research UK has argued
that plain tobacco packaging could be “one of the greatest gifts we can give
the next generation.”
It’s been over a year since Australia
introduced plain tobacco packaging legislation, and evidence from a survey
conducted in Victoria is being used to support the UK bill. It found that smokers using standardised plain brown packets were 81% more
likely to consider quitting, and that subconsciously smokers associated the
packaging with poorer quality products. This research from Australia is also
being used to supported legislation changes in India, Scotland, Ireland and New
Zealand. India in particular has a huge health incentive to introduce plain
packaging, since one third of its population consume tobacco and almost one
million people die from cancer caused by smoking or chewing it every year.
There’s no doubting that this
would be a step forwards in making us a healthier nation, but the impacts for the
packaging industry are likely to be astronomical. Not only will it hit the
tobacco industry hard, but it will bring into question the packaging associated
with all products that pose a health risk. How long until alcohol will no longer
legally be allowed to be advertised as desirable? How far will this
packaging-censorship spread? In the future will soft drinks such as Coca-Cola
be required to have plain packaging due to its links to diabetes and obesity? That
seems far-fetched but if this law is implemented then it sets the precedent for
further change to the packaging industry, and none of us know how far that will
extend.
These kinds of changes due to
public pressure lead to seismic changes in the global packaging industry. Packaging
companies need to stay on top of the changes in laws, and in consumer
perception in order to keep their business and marketing strategies up to date
with the latest information. The Industry Report Store has a range of market intelligence packaging
reports to inform businesses about the current
market, trends, insights, and challenges for the future. It’s a tough time for any industry, and when government decisions
make incredible impacts on the market, it’s essential for any company to keep up
with their competitors by being as well informed as possible.
To view all of our reports on
the packaging industry, click here.
Or if you prefer to speak with someone, contact us now to arrange a free consultation.
Or if you prefer to speak with someone, contact us now to arrange a free consultation.
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