Swiss Foodservice: The Future of Foodservice in Switzerland to 2016

London, July 31st, 2012 – In 2011, the profit sector accounted for a 94.1% share of total foodservice sales. Cost sector sales represented 5.9% of total foodservice sales and registered a CAGR of 0.77% over the review period (see graph below). The restaurant channel remained the largest in terms of foodservice sales, contributing 68.2% of profit sector sales. The growth in restaurant sales was primarily a reflection of the increase in sales at full service restaurants and quick service restaurants. The largest channel in the cost sector was military and civil defense foodservices, which contributed 49.8% to total cost sector sales and recorded a CAGR of 0.43%.

One of the major factors of growth for the foodservice industry in the country has been a growth in its GDP and the trend is expected to support the industry going forward. The annual disposable income increased from US$253.1 billion in 2006, to US$327.5 billion in 2011, at a CAGR of 5.29% and it is expected to increase at a CAGR of 0.86% to reach US$341.8 in 2016. The unemployment rate stood at 3.45% in 2011 compared to 3.39% in 2006, but is expected to reduce to 2.67% by 2016.Driven by these macro-economic factors, most foodservice channels witnessed sales growth in 2011.

Smaller households have a higher disposable income available for discretionary purchases, as they have fewer members’ needs to be met. This increases the ratio of working members of a household to total family members, which is higher than larger families, and consequently the smaller households spend less time and effort on cooking.

Over the review period, the total contribution of travel and tourism to Switzerland’s GDP increased from CHF38.7 billion in 2006, to CHF46.8 billion in 2011. The travel and tourism sector’s total contribution to GDP was 7.8% in 2011, making it an important part of the Swiss economy. The foodservice sector is expected to benefit from this, especially in the accommodation and leisure channels.

Demographic and social changes are shaping the dynamics of the industry. Changing demographics, such as an aging population, the rising proportion of the foreign population, and ethnic diversity, have often reinforced its impact on the foodservice industry.Due to increasing health awareness amongst consumers and a growing preference for healthy food over fast food, many foodservice operators are now offering healthy variants of dishes and nutritional information.

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