Industry Report Store Blogs: New Beer to accompany the New Game of Thrones

Monday, 17 March 2014

New Beer to accompany the New Game of Thrones

Brewery Ommengang are set to launch another Game of Thrones inspired beer at the end of this month.

The new beer, which will be available on draft and in 750ml bottles for around $8.50 each, is set to be released on March 31 – just in time for the popular HBO shows’ season four premiere on April 6.

The new beer is named after the motto of House Targaryen, Fire and Blood Red Ale and is inspired by Daenerys Targaryen and her three dragons, Drogon, Rhaegal and Viserion. According to the brewery, the beer features a solid mix of spice and wheat and specific flavours were chosen in tribute to key elements of the series.

“The use of ancho chilies pays homage to the dragons, but the use of rye and spelt wheat links back to the Dothraki people that Daenerys is leading," said Phil Leinhart, brewmaster at Brewery Ommegang. "They are nomads of the plains and these are the grains that would be well at home there."

Brewery Ommegang have previously produced two other beers in relation to the Game of Throne series; Throne Blonde Ale and Take the Black Stout.

Through its first three seasons, the critically acclaimed drama has become the biggest show on HBO and according to Brewery Ommengang, Fire and Blood makes for the perfect season 4 premiere pairing.

Sources: mashable, image

It is vital to have up-to-date market intelligence, not only to ensure you understand the market dynamics and structure, but also to accurately access opportunities within the market.

The Industry Report Store has a variety of beverage reports, providing insight into the current market situation as well as potential opportunities for the future. Here are some of our most popular Beer Market titles:

The Premium Beer Market 2013

Global Brewer Analyser Report 2013

Global Beer Trends Report 2013

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

About Industry Report Store:

Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

Social media is now integral to successful business relationships. Connect with us to be the first to find out about exclusive offers and get involved with the latest industry discussions.