Cartocan®: An eco-friendly alternative to aluminium and PET

This innovative packaging design from Ennstal Milch offers a very lightweight, environmentally-friendly drinks container for a variety of liquids ranging from coffee and tea through to wines, cocktails and other non carbonated drinks.

The cylindrical packaging format made from carton board to be filled aseptically with liquid, boasts a shelf-life of up to 12 months unchilled, with the promise that this will not compromise the drinks aroma, colour or taste.

A comparison of the Product Carbon Footprint of packaging for non carbonated drinks made of Cartocan®, aluminium and PET demonstrates significant benefits for Cartocan®. The Carbon Footprint provides information on the total CO2emissions generated by a product. 

• By contrast with PET, the prime advantage of Cartocan® is its weight, which is not even half as much as that of PET.

• The main benefit of Cartocan® as compared with aluminium is in the area of raw materials. The use of 50% renewable raw materials in Cartocan® generates significantly fewer greenhouse gas emissions than in the energy intensive production of primary aluminium (see graph below).

The FSC carton board laminate construction offers a white, natural clean look in addition to the standard aluminium can impersonation and, its cylindrical surface combined with a peel-off lid, provides beverage companies with a wealth of branding space at their disposal.

It will come as no surprise that the eco-friendly Cartocan® is the packaging of choice for premium drink brands such as Naturaplan's bio Botanic Energy drink. With its sustainable materials, carbon footprint control and robustness, Cartocan® is certainly setting a precedent within the current packaging trend for sustainability.

The Alexir Partnership teamed up with Ennstal Milch last year to launch the Cartocan® into the UK market at the Packaging Innovations Show in London.  Following the success of the launch, the Alexir Partnership showcased its new GALAXY Iced Coffee Cartocan® at the Packaging Innovations Show in Birmingham  last week. 

The packaging industry is worth billions of dollars and is a constantly evolving market. In order to stay ahead of the changing trends it’s vital to invest in business intelligence so that you are aware of the actual market situation and prospect for the future. The Industry Report Store is home to highly valuable reports about the global packaging market. These reports are a source of essential marketing intelligence for any business requiring strategic insights into the packaging industry. 

Take a look at some of our reports to see how we could help you:

Global Packaging Industry CEO Business Outlook Survey

Global Green (Sustainable) Packaging Market 2012-2016

Global Folding Carton Market 2014-2018

Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.

Sources: Cartocan, PR Web

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Robyn Jones
Marketing

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