Cable and satellite television were never going to
last forever, but is it time to change how you watch TV just yet?
Perhaps so, there was an estimated 97m IPTV subscriptions globally at the end of Q3 2013, and the 100-millionth IPTV customer came
online in November. This means the adoption of IPTV is now outpacing cable and
satellite!
The market is growing
fast, with analysts forecasting global IPTV revenue to increase at a CAGR of 11.8% by 2018, with the market reaching a staggering $42.9bn!
Though not everyone is
following suit just yet, IPTV household penetration levels vary greatly across
regions. At present, the three largest IPTV markets are China, France and the
US, which combined, account for over half of the world’s subscriber base. China
recently surpassed France as the market with the most IPTV subscribers, leaving
the U.S. in third place. Still, IPTV operators in France and the U.S. are
continuing to see a rise in subscribers, while cable remains to flounder.
A considerable factor to this excessive growth has been
increasing broadband demand all around the world. The Broadband Forum reports
that global broadband subscriptions will reach some 925 million by the end of
2018, up from about 650 million at the start of 2013, leaving huge potential
for the IPTV market.
It’s no surprise that companies are already looking to take advantage of this growing market. YouTube
is currently piloting making its channels available via IPTV operator EPGs - as
part of partner-led initiatives to extend its’ channels reach.
“On IPTV we started some
initiatives where YouTube is part of the EPG guide. If you’re a subscriber to a
channel on YouTube, why shouldn't it just show up as channel 206 on your TV
guide? We’re seeing some very exciting initiatives being partner-led, and
that’s where I think we’re going to continue to thrive as a platform.”
Apple are also reportedly
eyeing up the market, with rumours of talks with Comcast to bring Internet-delivered TV to subscribers via
an Apple set-top box. If the rumours are true, this collaboration
certainly has the potential to progress the transition to IPTV even
further.
The market looks like it's set for certain growth at a rapid speed, but market intelligence is key to success. The Industry Report Store has a brand new report which comprehensively covers this emerging market, providing your business with all the tools necessary to succeed within it. Our IPTV Research in
Focus helps leaders in the communications industry identify emerging
opportunities in IPTV markets around the world. With market sizing and forecasts of
IPTV subscriptions, ARPS and revenue provided on more than 50 countries for
2009-2018, with an analysis of trends.
Why not read the report preview:
Emerging Markets Lead IPTV Subscription Growth Through 2018. Research in Focus: IPTV
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Contact us if you would like any sample pages or if you want to enquire about any reports that we might have.
Sources: Advanced-Television
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Robyn Jones
Marketing
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