Consumer Attitudes and Online Retail Dynamics in China

Sports and leisure equipment was the fastest growing product group in China during 2006 - 2011, with an outstanding CAGR of over 115%. New product groups are set to become market sellers during 2011- 2016. Are you included in these stats and where do your products feature? 

This report produced by consumer research specialists, Canadean, sets the scene for online retailers in China. With customers seeking products online, it's important for you to understand the shift in consumer behaviour from price sensitivity to the quality of the shopping experience, also how customers shop online.

If you are an online retailer in the Chinese market then this report will help you to:

• Analyse the latest trends in online consumer shopping, key drivers, consumer insights and market dynamics (covering 25 product categories)
• Determine size and growth of online retail in China
• Investigate which products will be the major winners and losers over the coming years
• Look at competitor case studies including leading online retailers such as Amazon
• Understand the impact of the economic recession and recovery on market growth

This is an essential tool for companies active across China’s online retail channel and for new players hoping to enter the market, incorporate these crucial findings into your business strategy and move forward with confidence.

Please note that this report is also available for different countries.

Find out more about this report here.  

Press Contact:

Milli d'Hangest d'Yvoy
Marketing Executive
T:+44(0)20 7936 6830
M: Milli.dhangestdyvoy@progressivemediagroup.com