Consumer Trends Shaping The Beverage Industry

Brancott Estate, a brand owned by France-based drinks firm Pernod Ricard, have launched a new lighter wine range - Brancott Estate Flight Song - which has been made to have 20% less calories.

Pernod Ricard USA Brancott Estate Brand director Matt Foley said that consumers have the told the company that they are looking for a wine style that is lighter in calories but doesn't compromise on the taste and flavour complexity of the wine. The new range features Marlborough Sauvignon Blanc and a Marlborough Pinot Grigio.

This trend for lower-alcohol and therefore lower-calorie wine has been prevalent in developed countries across the world, and is a booming market in our diet-obsessed society. The UK now has a wide selection of competing low-calorie wines with Banrock Station, South Africa’s Cape, Blossom Hill, Gallo and Weight Watchers all featuring lower-alcohol ranges which are sold at most leading supermarkets.

At the heart of this consumer trend, ‘diet wines’ offer a solution to those trying to lose weight by meaning they can still enjoy the occasional tipple. This is a trend reflected across the whole of the beverage industry, where diet versions of regular products are worth billions of dollars. An example of this is 2B Sparkling, the first beverage to use Purefruit Natural Sweetener, which uses naturally occurring antioxidants to deliver a carbonated drink without the calories. This product is a direct result of changing consumer attitudes towards health in their buying decisions. 

Understanding how the beverage market is evolving directly due to market trends is essential business information. Market intelligence will provide you with the actual market situation, key drivers and trends behind the market and forecasts for the industry so that you can stay ahead of the competition. Browse some of the beverage reports that The Industry Report Store has to offer to see how business intelligence can help you. 

Global Carbonates Report 2013  Alcoholic Beverage Reports All Beverage Reports Source: Brancott Estate About Industry Report Store: Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors. Social media is now integral to successful business relationships. Connect with us to be the first to find out about exclusive offers and get involved with the latest industry discussions. Elizabeth Ryan Marketing T: +44(0)20 3220 0814  M: elizabeth.ryan@progressivemediagroup.com Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom