London, January 28th, 2013 - Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending, and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.
This
report examines the components of change in the market by looking at historic
and future growth patterns including the effects of consumers’ behavior on
total volumes, values, brands selected, and types of product chosen.
- Take-Home Ice Cream, the largest category, is also expected to be the fastest growing category in the overall Ice Cream market in the US during the forecast period. Artisanal Ice Cream has the lowest growth rate as well as volume share in the US Ice Cream market. Overall, market composition will remain unaffected as growth rates in individual segments will follow historical trends.
- Dairy Based Ice Creams have a much higher market share than Water-Based Ice Creams in the Take-Home Ice Cream category.
- In the Impulse Ice Cream category, consumption of Water-Based Ice Creams will grow at a faster rate than Dairy-Based Ice Creams.
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