Stonyfield and Happy Family team up to launch new yogurt pouches

The organic yogurt maker Stonyfield and baby food firm Happy Family are set to launch new yogurt pouches for babies, toddlers and kids.The co-branded “Organic yogurt and Baby Food” collaboration is said to be the first of its kind for both brands - combining a leading brand in organic yogurt with a leader in organic baby foods.

Always organic, the Stonyfield & Happy Family yogurt pouches are made with only the best ingredients and without the use of toxic persistent pesticides, GMOs, artificial hormones and antibiotics promising the best growth for babies, toddlers and kids. All the yogurts are fortified with vitamin D. The yogurt pouches are sold individually as well as in a pack of four. The suggested retail price is $1.49 for individual packs and $4.99 for the pack of four. The re-sealable package can be out of refrigerator for up to 4 hours.

Stonyfield Organic chairman and co-founder Gary Hirshberg said, "Stonyfield and Happy Family share the core belief that organic food made without the use of toxic persistent pesticides and GMOs is the very best for little ones."

Happy Family founder, CEO and Chief Mom Shazi Visram said, "Stonyfield & Happy Family yogurt pouches offer a convenient and portable option for busy families looking for delicious fruit and vegetable combinations their kids love and that also deliver the organic promise parents trust."

Available in convenient pouches, Stonyfield's popular yogurts will be co-branded with Happy Family later this year. The portfolio includes YoBaby Yogurt Pouches, YoTot Yogurt Pouches and YoKids Yogurt Pouches. The parties are set to launch the product line at Expo West, a natural and organic trade show scheduled to be held from 7-9 March. Parents can expect to see the exciting Stonyfield & Happy Family yogurt pouch line in their dairy cases starting in July. 

Consumer behaviour within the dairy market is evolving constantly and market intelligence of the industry is critical to business success. The Industry Report Store has a variety of reports about the dairy market, providing valuable insight and analysis into current market situation and potential opportunities in the market.

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Sources: KCTV5news, PRNewsFoto/Stonyfield.

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