Innovation in Beverage Packaging 2012

Widespread recovery from the trying economic times brought about by the global financial crisis, has led to the majority of beverage markets experiencing volume growth in 2012. Despite this, consumers continue to exercise caution in their spending habits: price continues to stand as the dominant factor influencing product choice.

Thus, in an increasingly fast moving and competitive marketplace, innovation in packaging represents a vital component of the global beverage sector's drive for growth. Two major growth-spurring trends have emerged from the current market landscape: consumer engagement and cost reduction.

Consumer Engagement:

• In an attempt to mitigate consumers' increasingly cost conscious spending habits and foster growth in the beverage market, the past two years have seen producers place mounting focus on consumer convenience. 
• Through sufficient consumer engagement, producers hope to overcome the price sensitivity that persists following the global economic downturn.

Cost Reduction:

• Despite attempts to engage with consumers through innovative packaging, beverage producers have been put under increasing pressure to concentrate on their own profit margins following rises in raw material prices. 
• The second - though perhaps overriding - major driver in packaging innovation over the past few years has been cost, with the importance of differentiation and quality enhancement slightly diminished.

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Press Contact:

Milli d'Hangest d'Yvoy

Marketing Executive

T: +44(0)20 7936 6830

M: milli.dhangestdyvoy@progressivemediagroup.com