UK Foodservice Survey 2012–2013 Impact, Opportunities, and Growth of Social Media and Consumer Review

UK Foodservice Survey 2012-2013: Impact, Opportunities, and Growth of Social Media and Consumer Review

London, January 25^th, 2013 – Canadean’s latest report examines the role of marketing through social media channels, consumer review websites and food blogs in the UK foodservice industry.

                 

Drawn from an exclusive panel of 196 leading UK foodservice operators, 52% of respondents advertise on social media websites, highlighting the importance of such channels as an effective medium of communication with consumers.

Did you know that increased brand awareness, cost efficient marketing and real time feedback are the key benefits of marketing through social media? Embrace new age marketing techniques and keep up-to-date with what is set to change in 2012 - 2013.

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