Global Packaging Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Packaging Industry

London, June 27^th, 2012 – Across the global packaging industry, 59% of respondents identify ‘research and development’ as the core area to generate more demand for new technology. In addition, ‘printing’ and ‘in-process quality control’ are considered other important production areas (reference graph below).

Overall, executives expect ‘attractive packaging’, ‘inexpensive packaging’, and ‘moisture control packaging’ to be the top three technology oriented packaging types in the consumer product goods industry, as identified by 53%, 50%, and 39% of respondents respectively.

Both buyers and suppliers identify ‘high cost of raw materials’ and ‘complexity in recognizing the right technology’ as the leading barriers in the implementation of new technology.

The top three production areas in the global packaging industry which have implemented nano-technology successfully are ‘manufacturing’, ‘printing’, and ‘product design’, as identified by 27%, 20%, and 18% of respective respondents.

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