London, March 23rd,
2012 - Respondents from the transport industry expect to see
increased levels of consolidation, with 52% of respondents predicting at least
some increase in M&A activity. Of respondents from the Asia-Pacific region,
56% expect an increase in M&A activity, followed by 52% in Europe and 49% in
the Rest of the World.
It is expected that there will be
increased levels of consolidation as expressed by executives from transport
buyer companies. This could be a result of the need to manage new cost or demand pressures,
increase market shares, develop new products, repay debt or adhere to new
compliance procedures. Infrastructure activity and demand for services are
expected to increase substantially as the global markets begin to recover. This
is likely to lead to larger companies planning to acquire small, local companies
with strong business models and growth opportunities to integrate their services
– a senior executive from a technology service provider company in Asia-Pacific
stated:
“With the development of global markets, we expect
demand for services to increase which can best be met by acquiring local
companies. The integration of local companies with larger, more experienced
companies helps to provide world-class services.
Respondents have identified China, India Brazil and the
Middle East as the most important emerging markets to offer growth. China in
particular is expected to grow rapidly due to strong market potential, sufficient labor resources,
expansion of its railroad infrastructure and sound corporate governance.
Australia, Singapore, Taiwan, Hong Kong, and the US have been identified as
developed regions with the most growth potential by rail and road buyer
respondents, whilst ship buyer respondents prefer Singapore, Taiwan and Hong
Kong, South Korea and Australia.
ICD
Research’s industry survey revealed that, the average size of the global annual
marketing budget for transport industry supplier respondents in 2010 was US$3
million. Although this had risen to US$4.6 million for 2011, 82% of supplier
respondents plan to spend less than US$250,000 on marketing budgets with 8% of
respondents planning to spend between US$1 million and US$10 million. Companies
intend to keep budgets low.
‘Email and newsletters’, ‘conferences or events’ and
‘corporate or brand websites’ are expected to achieve the strongest investment
gains. These new media channels have increased in importance among suppliers in
the transport industry. With the rapid development of online social networking
channels such as Twitter and Facebook, new opportunities are provided for
respondents to effectively communicate messages between industry partners to
build networks. However, ‘newspapers’, ‘radio’ and ‘telemarketing’ are expected
to show the lowest investment gains, therefore less investment will be put into
media channels such as these. The key areas of investment amongst marketing and
sales solutions activities for the next year will be ‘Market intelligence
research’, ‘business performance management solutions’ and ‘Customer
Relationship Management (CRM) systems’.
To
purchase the full version of the Global Transport Supplier Industry
Outlook Survey 2011 - 2012, please
click here.
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