Big Data a Big Deal

So, “Big Data” is possibly one of the most over-used terms of 2013.

But what’s all the fuss? Well, when you consider that there are around 6 billion people on this planet and roughly 4 billion connected devices constantly generating a continuous supply of data, then it’s no wonder why Big Data has become such a phenomenon.

Due to the considerably large size of Big Data (around 2.5 billion gigabytes [of data] being created per day) it’s too difficult for enterprises to manage and analyze it using traditional data processing tools, hence why the need for Big Data solutions to store and manage this data is so great.

Big Data storage is a booming market and the International Data Corporation (IDC) has forecasted growth from $3.2 billion in 2010 to $17 billion in 2015. It’s no surprise why this market is expanding when you take a look at companies such as ASOS, an online fashion retailer who claimed a 37% revenue increase in the last quarter of 2013 thanks to the improved management of data.

ASOS signed up for 200 of its fashion buyers to receive access to London start-up - Editd, which accumulates trending fashion and retail information from retail sites, social media and blogs. According to ASOS, the information provided by Editd in regards to pricing have helped the brand structure its’ pricing competitively and have helped to boost sales. And ASOS aren’t the only ones reaping the benefits of Big Data, with Vera Bradley generating a 101% increase in shopping click throughs, despite a 63% reduction in emails sent, after Big Data provided insights to into what shoppers want. 

In the retail sector, Big Data solutions are used for a wide range of applications, such as analysis of conversations on social networking websites, merchandising, sales and marketing, monitoring social media sentiments, and logistics. It is essential, for your business to be well informed on the current key market trends within this sector. The Industry Report Store has a newly written report comprehensively covering the global Big Data market. The report provides essential insight into the market trends, drivers, challenges and opportunities, as well as SWOT overviews of the major companies operating within the market.

To find out more about this report click here: Global Big Data Market in the Retail Sector 2014-2018 

About Industry Report Store:Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

Robyn Jones

Marketing

T: +44(0)20 3220 0812

M:  robyn.jones@progressivemediagroup.com

Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom

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Battle of the Brands: Sainsbury's unveils new ad campaign for basics range

It’s the start of a new year, and with increasingly tightening belts our post-Christmas bank accounts are looking very daunting. Many of us converted long ago to private label products in our weekly shop, with food private label penetration at over 30% in the UK, which is the highest across the globe. The economic benefits of private label are thought to overshadow any decline in quality for a great deal of consumers, but retailers have come incredibly far with maintaining decent standards in their own-brand products. There is one aspect which retailers have mainly ignored, up until now, which is the issue of ethical sourcing in private label products. As consumer trends moving towards an increasing awareness of the sustainability and ethics behind their buying choices, Sainsbury’s have released a new Ad campaign to target those conscious consumers.

Their #ValueofValues campaign is designed to illustrate the conscientiousness that Sainsbury’s put behind sourcing the most ethically sound food for their customers. Mike Coupe, commercial director, writes in a blog on the Sainsbury’s website that “people who have less don’t care less” which is backed up by research saying  that 86% of people believe that the ethics behind food matters. Their campaign, which has been released across TV, Print and Digital, highlights the fact that Sainsbury’s basics eggs are the same price as Tesco’s Everyday Value eggs, but are sourced from non-caged hens.

This is the next stage in the supermarket price war between Sainsbury’s and Tesco, and after fruitless complaints to the Advertising Standards Authority, Sainsbury’s are now planning to take Tesco to Judicial Review. Sainsbury’s Marketing Director Sarah Warby explains the company’s strong ethical credentials in their basics range as “great value with none of the compromise.” More adverts are set to be released in the coming month for their Sainsbury’s ham, MSC accredited fish fingers and Fairtrade tea.

This marketing move is undeniably genius from Sainsbury’s, coinciding with the one year anniversary of the horse-meat scandal, which doused their competitor Tesco in bad press. The most prominent factor is that they are listening to their customers and adjusting their strategies to match consumer trends, which is giving them the competitive edge in the market. A major consideration influencing Sainsbury’s decision to launch this ad campaign was consumer data. By arming yourself with consumer intelligence you can identify which trends to exploit, where there are potential areas for growth and how to keep your business in line with the latest industry information. The Industry Report Store has a premium report from Canadean, global research specialist in the food and beverage industry, about private labels and the impact on the market. It details which consumers are buying private label, how consumer loyalty is being affected by private label strategies and the competitive situation that the industry is facing.

There is currently a 50% discount on this report until February 28th 2014, so take advantage now and invest in premium market intelligence.

If you’re interested in the way that private labeling is affecting supermarkets and the industry, or if you would like to know more about the offer then contact us for sample pages, or see here for more information: Evolving Private Label Strategies, Consumer Choices and the future impact on Food Brands & Private Labels. 

About Industry Report Store:

Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

Social media is now integral to successful business relationships. Connect with us to be the first to find out about exclusive offers and get involved with the latest industry discussions.

Elizabeth Ryan

Marketing

T: +44(0)20 3220 0814 
M: elizabeth.ryan@progressivemediagroup.com

Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom

A Note from Canadean: “Want to win a free iPad 2? Take our quick 3-minute survey by January 24th to be entered in our prize draw! http://svy.mk/1cLdbHX“

Sources: Sainsbury's Website , The Food and Drink Innovation Network,  Sainsbury's Youtube Channel 

Wearable Tech Devices in 2014: The Rise of the Smartwatch

The 2014 International CES event, an annual global consumer electronics and technology tradeshow, took place in Las Vegas last week. It featured innovative technology that is changing the shape of our future, quite literally, featuring curved LED screens, VR goggles, smartwatches and 3D printing. The event harnessed the power of social media as much as possible, utilising the hashtag #CES2014 to track the buzz generated by the show around the world. Its top trending phrase was ‘wearable tech’ which is undoubtedly going to be a massive trend for 2014, as well as the future of the technology market. Google Glasses and Sony’s SmartWig are both heavily talked about wearable tech currently in the pipeline but a product which featured prominently at CES was smartwatches.

It seems like the logical step, and the most marketable, wearable tech device, but there has been criticism about the practicality of a smartwatch, and questions about its usability. It seems as if companies have been scrambling over themselves trying to stay ahead of the curve by being the first to release a full-functioning smartwatch, which has resulted in poorly designed, sub-par pieces of technology. Currently smartwatches, like those showcased at CES, are contingent on the use of a smartphone. The fact that smartwatches are not presently autonomous appears to be the biggest issue with consumers, because there seems little point to it if it relies on a smartphone to work. Smartwatches with their own micro-sim are already being discussed, but besides these customer qualms, there’s been hugely positive feedback on the smartwatches showcased at CES.

One hot favourite is the Pebble Smartwatch, which gained its popularity after crowd source funding from Kickstarter. The 

company announced at CES that they are releasing a steel encased version at the end of this month, as well as their own Pebble app store, whereas previously users had to go through third-parties to download their apps. There is no denying that there are still issues, but the concept and product potential is incredibly impressive. The Pebble Smartwatch features include weather, traffic and news updates, notifications from social media apps, games, utilities, remotes to control your central heating or lock your car door and with its 5ATM waterproof status it is also being marketed as a fitness aid to help users track their goals whatever the weather. Their sleek designs, with e-Paper display are keeping them in pole position at the moment, but with huge corporations such as Apple and Google leaking hints about their versions of smartwatches, this emerging market is clearly going to be a competitive landscape as we continue into 2014.

It’s vital for any business wishing to learn more about the wearable tech market to invest in business intelligence, to keep up with competitors and recognise areas for potential growth in the industry. The Industry Report Store has just released an extremely valuable report from Technavio featuring an in-depth market analysis for smartwatches in the current climate, and in coming years. As well as input from industry experts, this report contains details about majority vendors including Apple, Samsung, Sony, Qualcomm and Pebble Technology.

If you would like to request some sample pages for this report please don’t hesitate to contact us, or see our website for more information: The Global Smartwatches Market 2014-2018

About Industry Report Store:

Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

Social media is now integral to successful business relationships. Connect with us to be the first to find out about exclusive offers and get involved with the latest industry discussions.

Elizabeth Ryan

Marketing

T: +44(0)20 3220 0814 
M: elizabeth.ryan@progressivemediagroup.com

Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom

Hangover Preventing Healthy Energy Drink - Is this the future for the Energy Drinks Market?

Energy drinks are suffering from a serious bout of bad press lately. Emerging reports have linked the consumption of energy drinks to several recent deaths including a 31-year old Swedish woman who died after clubbing and drinking energy drinks, and an 18 year old Irish boy who died after a Basketball match where he consumed four cans of energy drink. The race is on now for beverage companies to provide a product that they can disassociate with the traditional energy drink.

NOHO, an American-based beverage company, has been hot on the lead and recently developed a range of stimulating drinks that offer a healthy alternative to energy drinks. NOHO Gold is the first product in their range to be released and boasts a ‘sparkling, light-ginger flavour that is completely free from caffeine and energy ingredients’. The company claims that this product has been released due to consumer demand as we begin to understand the dangers of energy drinks. The market potential for NOHO Gold goes beyond this however, as it has been developed to be the perfect mixer. Fortified with vitamins and minerals, it has been claimed by the company to actively help the body prevent hangovers with its hydrating properties.

The ‘hangover prevention’ claim has yet to be proven, but it demonstrates the way that the energy drinks market is changing to reflect consumer trends and increasing health-awareness. There’s no doubting that energy drinks companies will continue to refute these claims that their products can lead to death, because there is a great deal of money at stake, but it’s likely that we will see a gradual evolution of energy drinks towards products such as NOHO Gold in the future.

Whether you are within the beverage industry, or a business interested in the energy drinks market, business intelligence is vital to ensure that you are keeping up with competitors such as NOHO. The Industry Report Store has an excellent report detailing the position of the energy drinks market in 2013. As well as a comprehensive analysis of where the market currently is, this report also illustrates the future trends in the industry, which is where businesses can pin-point opportunities for future market potential.

To find out more about this report click here: The Global Energy DrinksReport 2013

If you would like to request free sample pages or to find out more about any other reports we might have please don’t hesitate to contact us. 

About Industry Report Store:
Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

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E-Cigarettes: New year, new way to smoke

It’s the start of a new year which means that millions of us prescribe to predictable and ever-growing ‘new year’s resolutions’ to be thinner, happier and healthier in 2014. Advertisers are as poised as ever to leap at the jugular of our insecurities to make some profit.  Among obvious opportunists such as dieting and fitness companies and dating websites, charities including Cancer Research use this time of change to promote their Dryathlon event, which raises money from people abstaining from alcohol for January. Corresponding to the idea of ‘dry January’, many consumers will attempt to forgo their 40 a day cigarette habit at the beginning of a new year. This is where the e-cigarette company NJOY, the self-titled industry “gold standard”, targeted existing smokers who wished to quit by offering up their product as an alternative, with the slogan “friends don’t let friends smoke”. NJOY have been one of the first e-cigarette companies to promote their product for its potential health benefits, which may indicate where the market will grow in 2014 and beyond.

The consumers in North America and the affluent countries in Europe are becoming increasingly health conscious, and they want the market to reflect their needs. E-cigarettes might not be a proven health tool yet, but many are choosing to view them as such. From 2016 they are going to be classed as medicines instead of consumer products if plans go ahead, making the market a battleground for companies endeavouring to capitalise on this consumer trend. Over one million people in the UK alone use e-cigarettes, and some analysts are predicting that the e-cigarette market will be worth more than the traditional cigarette market, currently over £400bn a year,  in just ten years. Most cigarette company are recognising the change, and that the association with ‘health’ means big profit potential. With massive superstores like Sainsburys and Tesco Express bringing the product to a wider market, it’s fairly safe to say that 2014 and is going to see a massive increase in the common use of e-cigarettes.

Companies are now competing to be the leading brand in the market, with some such as Nicolites going the further step by launching ‘energy boosting’ e-cigs which are enriched, similar to energy drinks, to give the consumer a stimulating rush when inhaled. Alongside this come warnings from those who say we do not have enough statistics about the long-term side effects in order to actively encourage the use of e-cigarettes. Others worry that children as young as seven will start to use them recreationally, especially if they are allowed to be advertised as glamorous, harkening back to original days of cigarette marketing in the 1920s. Many countries including Brazil, Austria and Belgium has banned e-cigarettes entirely, with Michael Bloomberg controversially changing the e-cigarette legislation in New York before finishing his term as Mayor. The EU faces a potential ban if several countries within the union decide to vote against it, but despite all these challenges the market still looks set to grow.

The key to ensuring that your business has all the tools necessary to thrive in this growing market is premium market intelligence. The Industry Report Store has a brand new report which comprehensively covers the global e-cig market, from analysis of the present and predictions for the future. It covers the market trends, drivers and challenges as well as SWOT analysis of major companies such as NJOY.

Contact us now to find out more about this report.

About Industry Report Store:

Industry Report Store is one of the world’s most comprehensive libraries of market intelligence, with the perfect report for every business need at every budget. Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. Contact us today to take advantage of our premium intelligence insights and keep up with your industry competitors.

Social media is now integral to successful business relationships. Connect with us to be the first to find out about exclusive offers and get involved with the latest industry discussions.

Elizabeth Ryan

Marketing

T: +44(0)20 3220 0814 
M: elizabeth.ryan@progressivemediagroup.com

Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom