Cloud Technology, GPS and the Innovations of Modern Warfare

One of the most frustrating constraints of a smartphone is the battery life. With so much going on - apps running, music playing, wifi searching and photo taking, the modern phone cannot compete with battery life in the way your old brick would. Gone are the days of charging your handset once every three days; now we must charge our mobile three times in one day! With this being an obvious and much talked about customer complaint, technology companies are trying their best to find ways to either: increase the battery power without ending up with a handset that would look at home in 1989, or invent technologies that connect to other power and information centres.

Cloud technology is changing everything, and luckily for the phone companies, it’s providing some solutions to their battery problems. One of the biggest drains on battery power is GPS, which needs to constantly connect to satellites and download data simply to pinpoint an initial location. A researcher from Microsoft Research, Jie Liu,  reckons that in a standard device, constant GPS sensing would burn through a battery in just six hours. Liu and his team have developed a GPS system using cloud technology which requires only a few milliseconds of satellite information, and then pulls data from various cloud servers. The GPS chip is then essentially delegating, resulting in a much smaller drain on the power source.

This system is known as CLEO (Cultivating the Long tail in Environmental Observations) and is claimed to perform continuous GPS sensing for over a year from just two AA batteries. Aside from the implications of this technology for smartphones and other consumer-wares such as GPS systems in private vehicles, this emerging technology is massive for the military, who rely on GPS systems to ensure the safety of their troops. As armies around the globe strive to be the leaders in technology-led modern warfare, something like cloud-powered GPS could have an incredible impact on the future of military operations.

The Industry Report Store has a highly valuable report for anyone with an interest in the future of the military. This report is a comprehensive overview of the current GPS and GNSS device market, with exclusive insights into market drivers, industry trends, and strategic insights, as well as forecasts for the challenges and developments in the market in the next ten years. The market is expected to grow due to modern warfare expectations, such as cloud technology, which is why tailored market intelligence is the best possible business tool for those in the industry.

Find out more about this brand new report here: The Global Military GPS/GNSS Devices Market 2013-2023.

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Business Innovation and the FiE Awards

On the 19^th of November this year the most recent FiE Excellence awards took place in Messe Frankfurt. The awards are held every two years and reward the major innovations in the food industry based upon seven categories and judged by a panel of industry experts. Innovation is incredibly important for the future of the food and beverage industry, and highlighting the companies who are paving the way in innovation-led business indicates who the key players are going to be as we move forward into the next couple of years.

ROQUETTE won the overall innovative food ingredient award as well as the equivalent award in the Bakery category for their Microalgae High Lipid Algal Flour. The flour contains 50% lipids, and has been used to successfully bake goods without eggs or butter, with reported similar tastes and textures. This has the potential to completely change the face of the bakery market in the next decade, particularly in our health-conscious society.

Taking home the Beverage innovation award, Tate & Lyle are proving big names in the future of the industry with their Soluble Gluco Fibre PROMITOR®. The company states that it is committed to responding to the growing consumer demand for products with health benefits, which is where their creation of this dietary fibre stemmed.

There was a heavy focus on the health and functionality of future foods at the awards, with other winners including Chr. Hansen – SaltLite, which can help reduce sodium levels in cheese by 50% without affecting taste and texture, and IOI-Loders Croklaan - CristalGreen®, a product which eliminates the need for hydrogenated fats in confectionery.

What these awards demonstrate is that the food industry is dedicated to continued growth, and aims to produce what the consumer wants. Ongoing technological innovations is an indication that the industry is confident about the future of the food and beverage market, and that there are opportunities for further expansion.

Knowing where the food and beverage industry’s business confidence is at is essential for understanding the market, and realising the potential for the future. The Industry Report Store has an invaluable market intelligence report which details food and beverage business confidence from Q4 this year. It confirms the overall optimistic trends of the industry, illustrated by a 2% increase in net revenue growth for PepsiCo. Both PepsiCo and Coca-Cola are intending to leverage growing health trends by expanding their range of functional beverage products, perhaps using innovations launched by the winners of the FiE awards.

Alongside detailed economic profiling and analysis of impacting factors, such as austerity measures, this report highlights the key areas for future growth and how both business and consumer confidence will affect it. It’s an insightful source of business intelligence for any company wishing to know more about where the food and beverage industry is currently standing, and absolutely integral for those wishing to keep their business strategies in line with the latest information.

Find out more about this report here:Food and Beverage Business Confidence Report Q4 2013

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Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

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50% off all Reports until December 13th 2013

For this week only spend over $2,000 on reports and get an exclusive 50% discount off of all Canadean, Conlumino, Kable and SDI reports*

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Business information is paramount for companies seeking to stay ahead amid challenging economic conditions and intense competition. The Industry Report Store, as one of the world’s most comprehensive libraries of business information, has the perfect report for every business need at every budget. This sale has an extensive coverage including Beverage, Defence, Food, Foodservice, Health and Beauty, Packaging, Retail and Technology reports. 

Successful businesses take advantage of opportunities while they can. Use this flash sale to invest in valuable market intelligence to inform your company and keep up with your industry competitors.

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Global Energy Drinks Report 2013

Innovation in Food Packaging 2013

Innovation in Caps and Closures 2013

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The Global UAV Market 2013-2023

The Global Military Radar Market 2013-2023

ICT investment trends in Western Europe - Understanding ICT spending to 2014

Global Consumers and Sweeteners Sentiment and Communication

Global Functional Food Survey: Trends and Insights 2014–2016

The Prepared Meals Market: What Consumers Eat and Why?

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*Beverage, Defence, Food, Foodservice, Health and Beauty, Packaging, Retail and Technology reports from the following brands only: Canadean, Conlumino, Kable and SDI. Terms and Conditions apply. Offer valid when you spend $2000 or more. Expires December 13th 2013.

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Elizabeth Ryan

Marketing

T: +44(0)20 3220 0814 
M: elizabeth.ryan@progressivemediagroup.com

Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom

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Coca-Cola Bows to Pressure About the Use of Artificial Sweeteners

The reputation of sweeteners is constantly fluctuating because of  the media, and with such mixed messages being thrown at consumers it’s no wonder that they’re confused about what is fact. We are bombarded with adverts that tell us using sweeteners aids weight-loss, reduces the risk of diabetes and is the ‘quick-cure’ that we have all been craving. Alongside this, researchers and news articles present findings that sweeteners are in fact  a cause for obesity, as well as a whole host of nasty side-effects including increased risk of cancer. It can be hard to separate the hype from the reality, especially when millions of dollars are on the line. This is especially true for Coca-Cola.

The pressure on Coca-Cola about their use of artificial sweeteners is growing every day. All the bad press concerning the safety of Aspartame, the widely used artificial sweetener which has been documented as being dangerous, is resulting in a fall in sales of diet sodas. Coca-Cola has recognised the consumer demand for ‘natural’ sweeteners, and in a bid to counteract negative press they are working on manufacturing soft-drinks using natural, low-calorie sweeteners.

Aspartame has given all sweeteners a bad name, and it has left consumers wary. The FDA has said that Aspartame is safe to use, despite receiving over 10,000 complaints associated with 91 known symptoms, as well as the persistent  theory that Aspartame could be linked to more series diseases like Cancer and Alzheimer’s.  Alongside this, a study which looks at the last 20 years has analysed the link between Aspartame consumption and Cancer and found a clear connection to Leukaemia.

Many consumers have concluded from this information that artificial sweeteners are bad, so natural and organic sweeteners must be the way forwards. Sweeteners are still seen as an essential tool to fight obesity and diabetes, and this is where the ‘natural sweeteners’ market has grown into its own. Natvia, an Australian natural sweetener derived from the Stevia plant is soon to be launched in the UK. It has no calories but is 300 times sweeter than sugar and has naturally been a part of the human diet for thousands of years. We are going to be seeing a great deal more of Stevia based sweeteners in the future, as synthetic Aspartame and similar sweeteners are edged out of the market from adverse press. 

There is another hurdle facing the reputation of sweeteners. There is some research to suggest that consuming sweeteners actually creates more sugar cravings in our body, because our brain knows that we have consumed something sweet but it isn’t rewarded with any calories. This leads to worse cravings and the increased likelihood of eating more, which is why some studies have said that the consumption of sweeteners is actually linked to weight gain and the increase of type-2 diabetes. Some doctors are now shifting their advice to recommend small amounts of real sugar, such as in fresh fruit, and avoiding sweeteners all together.

Consumers’ attitudes towards sweeteners are impacted by research and news stories, and their understanding of which sweeteners are artificial and which are natural make a huge difference to the market. The Industry Report Store has released a pioneering report which uses cutting-edge media analysis and consumer polls to examine consumer attitudes, brand awareness and perception towards sweeteners. It’s essential for any business who wishes to be a presence in the market to first understand consumer sentiment towards the product, which is what makes this market intelligent report such an effective business tool. With insight into health concerns, specific brand perception, which brands are being most discussed online and the factors influencing consumer decisions, this is a comprehensive report that will allow you to tailor your marketing and strategic planning in accordance to consumer demand.

If you found this post engaging and wish to know more about this report then see here: 

Global Consumers and Sweeteners Sentiment and Communication

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Elizabeth Ryan

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M: elizabeth.ryan@progressivemediagroup.com

Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom

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Public Pressure and The Packaging Industry

Last week we heard that the UK Government is set to introduce new legislation that forces tobacco companies to use plain packaging for cigarettes. This is following months of delays from the authorities who believe that the damage to the industry will be too great a price to pay. Those championing the bill state that it is one of the most important health issues facing our country at the moment. This plain packaging idea is especially aimed at children and young adults, where some believe that the sleek advertising glamorises smoking. Since two thirds of people begin smoking as children, Cancer Research UK has argued that plain tobacco packaging could be “one of the greatest gifts we can give the next generation.”

It’s been over a year since Australia introduced plain tobacco packaging legislation, and evidence from a survey conducted in Victoria is being used to support the UK bill. It found that smokers using standardised plain brown packets were 81% more likely to consider quitting, and that subconsciously smokers associated the packaging with poorer quality products. This research from Australia is also being used to supported legislation changes in India, Scotland, Ireland and New Zealand. India in particular has a huge health incentive to introduce plain packaging, since one third of its population consume tobacco and almost one million people die from cancer caused by smoking or chewing it every year.

There’s no doubting that this would be a step forwards in making us a healthier nation, but the impacts for the packaging industry are likely to be astronomical. Not only will it hit the tobacco industry hard, but it will bring into question the packaging associated with all products that pose a health risk. How long until alcohol will no longer legally be allowed to be advertised as desirable? How far will this packaging-censorship spread? In the future will soft drinks such as Coca-Cola be required to have plain packaging due to its links to diabetes and obesity? That seems far-fetched but if this law is implemented then it sets the precedent for further change to the packaging industry, and none of us know how far that will extend.

These kinds of changes due to public pressure lead to seismic changes in the global packaging industry. Packaging companies need to stay on top of the changes in laws, and in consumer perception in order to keep their business and marketing strategies up to date with the latest information. The Industry Report Store has a range of market intelligence packaging reports to inform businesses about the current market, trends, insights, and challenges for the future. It’s a tough time for any industry, and when government decisions make incredible impacts on the market, it’s essential for any company to keep up with their competitors by being as well informed as possible.

To view all of our reports on the packaging industry, click here.

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Huhtamakibuys BCP Fluted Packaging in UK

Innovation in Caps and Closures 2013

Latest Trends and Key Issues in the Retail Packaging Market

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Elizabeth Ryan

Marketing

T: +44(0)20 3220 0814 
M: elizabeth.ryan@progressivemediagroup.com

Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom

Why not take a moment to browse our new site www.industryreportstore.com. We cover over 50 industries, 130 countries and include over 30,000 company profiles.

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