Industry Report Store Blogs: November 2013

Thursday, 28 November 2013

Cyber-crime: The Greatest Threat to Business Survival

Increasingly in the news we’ve been hearing about cyber-security, but how seriously are we taking it, and what are the impacts for businesses? Most of us will scan past the issue, deeming it irrelevant to our company. This is the exact problem that officials trying to promote awareness about internet safety are facing. Many organisations believe that they are adequately guarded, but even the best-protected government, military and business systems have already been breached, and in 2014 they will be put under further pressure. With the development of cloud technology and increase of BYOD to work, businesses who would not have considered themselves a target in the past are becoming easy-pickings for experts in cyber-espionage.

EY global information security leader Ken Allan has been reported saying that cyber-crime is the greatest threat for organisations' survival today. This is supported by a statement from Baroness Pauline Neville-Jones, the Government's special representative to business on cyber security:

"Better awareness and understanding of the risks and effective cyber security will be seen as a positive differentiator for UK businesses and will enable them to survive and thrive in today's competitive global environment."

To put all this information into perspective:

Only 20% of large organisations detected cyber threat last year.
90% of UK workers admitted to clicking unverified web links on a regular basis.
Respondents who took a global security survey indicated that 14% of overall allocated funds for the next twelve months will be invested in internet security.

“Organisations must undertake more proactive thinking, with tone-from-the-top support. Greater emphasis on improving employee awareness, increasing budgets and devoting more resources to innovating security solutions is needed," says EY global risk leader Paul Kessel.

There is no doubt that cyber-security will be a booming market in the months and years to come, making it an attractive investment opportunity. The way that the industry is coping with the challenges it faces, and the forecasts for how this will affect the market as a whole are key insights that any business interested in cyber-security need to be aware of. The Industry Report Store has an impressive report containing this kind of invaluable information, for instance the fact that the cumulative global expenditure on cyber warfare systems in the next ten years is expected to reach US$166 billion.

Market intelligence is the best weapon a business can have in order to stay ahead of the competition and align their business and marketing strategies to current and forecasted trends. This report details which markets are planning to spend the most money on cyber-defence, and who the emerging key players of the industry are. This is a forward-thinking industry with huge potential, so ensure that your business is well equipped to deal with the potential pitfalls, such as Western austerity measures, by investing in business intelligence.

See more about this report here: The Global Cybersecurity Market 2013-2023

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Elizabeth Ryan

Marketing

T: +44(0)20 3220 0814
M: elizabeth.ryan@progressivemediagroup.com

Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom

Why not take a moment to browse our new site www.industryreportstore.com. We cover over 50 industries, 130 countries and include over 30,000 company profiles.

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Huhtamaki buys BCP Fluted Packaging in UK

Finnish packaging products supplier Huhtamaki has acquired the UK-based corrugated packaging manufacturer BCP Fluted Packaging for a purchase price of about €20m.

The transaction is part of Huhtamaki's plans to improve the quality as well as expand its product offering.

Following the acquisition, the BCP Fluted Packaging will be operating under the name Huhtamaki BCP and will be part of Huhtamaki's Foodservice Europe-Asia-Oceania business segment.

Huhtamäki Oyj CEO Jukka Moisio said, "We are pleased to continue strengthening our position with this targeted acquisition."

Huhtamäki Foodservice Europe-Asia-Oceania executive vice president Eric Le Lay said the company looks forward to serving BCP's existing and future customers in the confectionery and cosmetics industries.

"BCP's corrugated food-to-go products complement our existing range of foodservice products perfectly," Le Lay added.

Based in Blackburn, Lancashire in the UK, BCO had reported net sales of about €18m during financial year 2012-2013.

This breaking news is brought to you by Canadean, one of the leading global providers of consumer market intelligence. Canadean reports are available via The Industry Report Store, why why not take a look at our website to browse what's on offer.

Most Recommended Packaging Reports:

Innovation in Caps & Closures 2013

Global Private Label Trends and Packaging Innovation 2013

Innovation in Food Packaging 2013

Request free sample pages or contact us now to arrange your free consultation for market research.

About Industry Report Store:
Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.
The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.
With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Press Contact:
Bianca Underhill
Marketing Executive
T:+44(0)20 7936 6830
M: reportinfo@industryreportstore.com
W: www.industryreportstore.com

Wednesday, 27 November 2013

The Future of Functional Foods

Scientific and technological advancements are changing every aspect of our day-to-day lives, and what we eat is no exception. Increasingly the food that we eat is becoming ‘functional’. Whether the product has added health benefits, vitamin enrichment or probiotics, we consume them on a daily basis. Often without realising, we eat foods that have been enhanced in some way, if you consider that most breakfast cereals are fortified with Vitamin B-12, Iron etc. The potential for these kinds of nutritional developments are limitless, especially when you consider that one-in-eight people around the global are going hungry right now.

Priscilla Samuel, PhD, Director of Global Nutrition at Tate & Lyle commented that “innovative food technologies and ingredients are critical and have a valuable role in the global food supply by delivering highly relevant health benefits. Tate & Lyle is committed to investing in innovation and nutrition research to ensure that our ingredients, when incorporated into great tasting foods, can also help consumers meet their nutrition, health and wellness needs every day."

Tate & Lye have developed sodium reduction technology which has incredible potential for the global diet, with high-sodium intake proven to be a factor of high blood pressure and heart disease. They have also developed technology to increase the dietary fibre of foods and absorption of calcium, showing that their company is attempting to pave the way for functional food development.

Alongside this Arla Foods Ingredients has forecast that the demand for products with additional dairy proteins is going to rise as we begin to realise their full potential. The company has introduced something called Nutrilac Hi-Pro Improvers, which is a line of functional milk proteins that boost protein levels in dairy products, without affecting taste and texture. Hi-Pro Improvers are made from natural milk proteins and help to create nutritious products with increased protein content, with no dryness or graininess. The potential there is for a high-protein diet that is much smaller in quantity than ever before. This particular functional food has stemmed from a direction consumer demand, which raises the question of what the future of food will look like.

So far most functional foods have a reputation of being un-appetising, especially probiotic yogurt drinks, but Copper Moon has just announced the release of a new instant coffee that contains probiotic GanedenBC30. This product is going to be widely available at supermarkets such as Walmart, and it doesn’t seem completely farfetched to imagine in a few years that you might be able to order your Tall Starbucks Latte with an extra shot of probiotics.

The market is currently very optimistic about the future of functional foods, according to 81% of industry players. It appears that consumers are now recognising the health benefits of functional foods, as well as the potential prevention of chronic diseases. Recognising the trends and insights of functional foods and where the market is forecast to develop is crucial for any business within the industry.

The Industry Report Store has just released a special survey report about the global functional food market. It contains detailed intelligence about the Arla Foods Ingredients predictions and what it means for the market as a whole, as well as other industry insights. This is an extremely visual report, illustrating exactly where the market is at and where it is set to go.

See more about this business intelligence report here: The Global Functional Food Survey: Trends and Insights 2014-2016

About Industry Report Store:

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Elizabeth Ryan

Marketing

T: +44(0)20 3220 0814
M: elizabeth.ryan@progressivemediagroup.com

Headquarters: John Carpenter House, John Carpenter Street | London, EC4Y 0AN, United Kingdom

Why not take a moment to browse our new site www.industryreportstore.com. We cover over 50 industries, 130 countries and include over 30,000 company profiles.

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Monday, 25 November 2013

Innovation in Caps and Closures 2013

With 18% growth in demand for closures observed between 2007-2012, and a further 21% expected between 2012 and 2017, those with a high stake in packaging need to ensure they are developing the right products for the right sectors.

This fantastic new report provides a unique analysis of the global caps and closures market, crucial intelligence for those serious about capitalising on opportunities in the industry.

This report will allow you to:

Explore leading macroeconomic and consumer focused trends that are driving the development of the market

Examine a number of key global trends that are affecting the caps and closures market globally

Access further analysis for trends driving caps and closure innovation for Beverages, Food and Health & Beauty, as well as highlights for key innovations in each sector

Summarise results from Canadean's survey of key packaging industry experts with a focus on the future outlook for innovation within the industry

This report provides fundamental and in-depth analysis to help you to identify and exploit opportunities in the global packaging market.

Request free sample pages or contact us now to make an inquiry.

About Industry Report Store:

Industry Report Store is the most comprehensive online resource for market research reports, analysis, news and expert commentary on 40 industries in over 100 countries. Find over 150,000 global and country sector reports, consumer trend reports, company profiles and market guides, all available for online purchase.

The reports in our store draw on robust primary and secondary research, proprietary databases, industry surveys and insightful analysis from our own in-house expert teams and from carefully selected third-party publishers. We provide access to the latest data on global and local markets, key industries, top companies, M&A activity, new product launches and trends so you can make faster and better informed business decisions.

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Press Contact:
Bianca Underhill
Marketing Executive
T:+44(0)20 7936 6830
M: reportinfo@industryreportstore.com
W: www.industryreportstore.com

Software spending set to increase worldwide

The worldwide software market is expected to experience 4.3% growth in 2013.

Big Data and analytics, as well as Enterprise applications, are expected to boost spending on software at a compound annual growth rate of about 6% during 2012-2017, according to a report from International Data Corporation (IDC).

The worldwide software market is expected to experience 4.3% growth in 2013, a decrease from the earlier estimated 5.7% year-over-year growth in May, the report revealed.

The report revealed that the Collaborative Applications with Structured Data Management Software and Data Access, Analysis and Delivery applications are expected to grow at 8% during for the forecast period.

IDC Worldwide Software, Services, and Executive Advisory Research senior vice president Henry Morris said leveraging the social dimensions of the Internet keeps fueling the collaboration growth, much of which is in the form of software as a service.

"This is complementary to the increased attention to Big Data & Analytics solutions, which help enterprises to understand and act on anticipated customer behavior and provide new insights into product reliability and maintenance," Morris added.

Enterprise Applications including CRM, ERM, SCM, and Operations as well as Manufacturing Applications are expected to record 6% CAGR.

IDC enterprise applications and digital commerce research director Christine Dover said enterprises are starting to implement applications that either didn't exist or weren't needed in the past, such as commerce applications in all industries, not just retail, but also manufacturing, hospitality, food and beverage, and even the public sector.

"IDC is also seeing applications in categories that didn't exist in the past for requirements that may have been met using custom applications or manual processes," Dover said.

During the period between 2012 and 2017, Asia/Pacific region with developing regions like Latin America, and Central Eastern, Middle East, and Africa (CEMA) would increase by 8.2% CAGR, while the mature regions North America, Western Europe, and Japan are expected to experience 5.4% rise.

To see our wide selection of technology reports, click here

About Industry Report Store:

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Friday, 22 November 2013

Heineken Cabbie Black Ale Getting You Home Safe Over Christmas

Heineken’s US unit has launched the limited-edition Cabbie Black Ale in time for Christmas, acting as an extension to its popular Newcastle Brown Ale brand. It’s available from now through to March 2014 in bars and liquor stores nationwide. Cabbie Black is a dark ale, with 4.2% ABV, and a subtle fruit flavour with complimenting bittersweet notes of chocolate and coffee.

What’s so exciting about this release is the collaboration that the Heineken US unit have with smartphone app Taxi Magic. This cunning marketing technique stems from the drink’s origins, as it’s brewed and bottled in the UK with a label featuring the traditional London black taxi cab. Together the companies are expecting to distribute more than $1m in free cab fares around the US throughout the holiday season. The app is available to download for both Android and iPhone, and with operations in more than 60 cities it looks to be an extremely successful collaboration.

Newcastle Brown Ale brand manager Brett Steen said about the venture: "Our work with Taxi Magic is a great way to combine responsibility and moderation with Newcastle drinkers' quest to enjoy living life to the fullest."

It’s an extremely clever way of exploiting the popular use of smartphones by consumers. More and more beverage companies are using apps to engage their customers, promoting the ‘social’ side of drinks. With apps that help the consumer to choose which drinks to buy and where, as well as new technologies such as breathalyser apps, it’s a wise move for beverage companies to keep their marketing strategies in line with modern consumer behaviour.

Market intelligence, such as consumer trends, is essential for the beverage industry to ensure that their businesses have all the latest information about the market. The Industry Report Store has just released two brand new special reports published by in-house brand Canadean, the leading provider of market intelligence to the beverage industry. Global BeerTrends 2013 and Global Brewer Analyser 2013 detail current movements and statistics in the industry and global market.

These fantastic global reports provide all the market intelligence that a business needs to thrive in the market. From regional beer consumption volumes right down to brand market shares and ranking, these reports will give you a full and comprehensive understanding of the global beer and brewer industries. Find out which brewers ranked as the global top ten in brand performance, with findings showing a shake-up from the previous year’s trends. See how the high number of acquisitions throughout 2012 has affected the market, including Heineken’s acquisition of Asia Pacific Breweries.

We are currently running a special offer where if you buy either one of these reports we will give you a 10% discount, or purchase both reports for an even bigger saving. To find out more or request free sample pages please get in contact us with us and quote BEEROFFER to receive your discount.

The Industry Report Store has an extensive database of reports, including more beverage market insight reports, so please don’t hesitate to contact us if you would like to know more.

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Thursday, 21 November 2013

International Armoured Vehicles Conference 2014

Following on from our previous blog post about how British Army restructuring could affect the global ammunition market, we are looking at the wider influences on the defence industry, and the ways in which industry experts are consolidating to face the challenges together.

In February next year, Defence iQ is holding an International Armoured Vehicles Conference which will bring together practitioners, providers and wider stakeholders in the defence and security industry to examine the future of armoured vehicles. The conference will feature some of the foremost speakers from the UK MoD, as well as MPs, Representatives from NATO and key speakers from around the globe to discuss the global armoured landscape. The Chairman, Lieutenant General Sir Gary Coward KBE CB, reveals the focus for the conference.

“As NATO hands-over to Afghan forces during 2014, international armed forces will inevitably turn their attention to ‘Contingent’ or ‘Expeditionary’ Operations: the ability to deploy at short notice to far-off conflicts, but without the infrastructure that more recent campaigns have developed. This ‘Return to Contingency’ will be one of our key themes next year, with speakers and exhibitors outlining the challenges and options of meeting modern expectations of protection, mobility, information and firepower in this stressing and still cash-constrained environment.”

The conference is essential for those organisations wishing to tackle today’s armoured challenges. With over 40 international expert speakers, sessions and presentations on topics such as ‘flexibility, modularity and strategic mobility’, conference awards and live vehicle experiences, this conference is an essential event for those in the global armoured industry.

Find out more and this event and how to register here: International Armoured Vehicles Conference 2014

Another key component of successfully navigating the changes in the global armoured industry is up to date market research Intelligence. Strategic Defence Intelligence provides a stream of continuously updated customer and competitor intelligence, as well as detailed research reports providing an unrivalled source of global information on the latest developments in the defence industry. The Industry Report Store has an exclusive report, examining the global armoured and counter IED vehicles market for the next ten years.

The report features a comprehensive analysis of the market, including forecasts, trends, factors for demand and challenges faced by the industry. This is essential business intelligence for companies who wish to understand how the armoured vehicle landscape is predicted to evolve. As some of the leading countries in military defence face challenges from high fiscal deficits, other developing countries are investing more in defence as their economies grow. Alongside the technological innovations taking place across the globe, armed forced are attempting to modernise and adapt to 21^st Century warfare.

The competitive landscape of the global armoured market, including strategic insights are scrutinised extensively in this report. Industry observations will directly inform defence organisations about the way that the market is changing. An example is the increased urbanisation and concentration of population on the shore-line, resulting in battle taking place in urban littorals, escalating the need for light armoured vehicles. On a global level, factors including increasing demand, overseas peacekeeping missions, military modernisation around the world, territorial disputes and internal insurgencies faced by many countries are all changing the face of the global and counter IED vehicle market for the future.

If you are interested in the future of the market, and want to ensure that your business is aware of what the future of the global armoured vehicles will look like, then find out more about this report here: The Global Armored and Counter IED Vehicles Market 2013-2023

The Industry Report Store has a comprehensive range of market intelligence so if you wish to know more about this report, or find out about any other reports we might have then please don’t hesitate to contact us.

About Industry Report Store:

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Elizabeth Ryan

Marketing

Wednesday, 20 November 2013

British Army Restructuring and its Wider Impact on The Global Ammunition Market

Fiscal deficits in Britain are affecting all divisions of the public sector, with budget cuts across the board. A contentious issue widely discussed in the news and within parliament at the moment are the Coalition’s defence cuts, which include a major restructuring of the British Army where 20,000 regular soldiers will be replaced with 30,000 army reservists. The public are unhappy with the consequent redundancies, and MPs, Tory’s in particular, are worried that regular soldiers are being sacked before reservists are properly trained, and therefore able to cope.

The worry is that if a large-scale military threat occurred in the future then the UK would have far less resources than it’s used to, and we would suffer because of it. This “New Army” is made up of a root army with an adaptable force made up of soldiers from the Territorial Army. The British Army will not be able to fight in two different countries again, like it has done simultaneously in Iraq and Afghanistan. The focus will be instead on intervening at an earlier stage with the aim of avoiding conflict, with a specialist security assistance force that will send small teams of soldiers to advise and keep the peace. The question is whether the Territorial Army will be able to rise to this challenge, and how exactly the budget cuts in Britain will have a wider affect on their place within global defence.

Military shifts are occurring across the globe as countries hit hard by recession are forced to scale back, and developing countries begin to establish their military presence. These changes are affecting the global defence market, influencing the forecast for how the market is set to evolve over the next ten years. The Industry Report Store has just released an essential new report which details the latest market research intelligence and forecasts for the global military ammunition market between 2013 and 2023. The report predicts how the market is expected to grow or change, with comprehensive market forecasts due to factors such as military modernisation, budget cuts and the effects of troop reduction initiatives.

The need to maintain sufficient inventory of ammunition for militaries worldwide and the increasing demand for training ammunition is anticipated to have a positive impact on the demand for military ammunition. Additionally, modernisation initiatives that are being implemented in most major defence spending countries and are focusing on the upgrade of existing firearms and induction of new advanced models are also expected to encourage spending on military ammunition. The impact of military modernisation on the ammunition market is most likely to be witnessed prominently in emerging economies such as India, China, Brazil and Russia which are spending significantly on enhancing capabilities of their ground forces by inducting state-of-the-art small arms, howitzers and mortars.

This report outlines crucial information including which regions will account for large shares of the market and the reasons behind their increased spend, for example strong economic growth and domestic unrest. Specific trends, like which sectors are being invested in, as well as larger more general trends affecting the market as a whole are carefully analysed and explained. The technological and market trends, as well as factors such as development and industry challenges also feature throughout the report. For example, how will western austerity measures change how countries consolidate with one another? This report is vital for those looking to keep their business strategies in line with the latest research, and effectively understand their target market.

To find out more about this report, enquire here: The Global Ammunition Market 2013-2023

If you found this post interesting but don’t feel that this particular report is what you’re looking for then please don’t hesitate to contact us, and we can see if any other reports within our extensive database would suit your business intelligence requirements.

About Industry Report Store:

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Elizabeth Ryan

Marketing

Tuesday, 19 November 2013

BACARDÍ Untameable Since 1862

BACARDÍ Rum has announced today it’s new global marketing campaign honouring its ‘legacy’ and ‘heritage’ with the tagline "BACARDÍ Untameable Since 1862.” The original campaign features the struggles that BACARDÍ faced, exile from Cuba, earthquakes and prohibition, and how they fought through all of it to survive with their ‘Irrepressible Spirit’. It’s designed to encourage consumers to live life to the full and embrace their passions, by showcasing how the Bacardí family did just that. In their glossy new ads, headlines such as “We Remember Prohibition - It was a Blast” are designed to entice consumers and reinforce the brands staying power.

Their focus is on history, longevity and passion. BACARDÍ was borne out of a love for rum, and it is due to its humble origins that is has persisted as one of the leading global spirit brands. This is going to be a massive campaign with several TV advertisements, billboards, digital and print ads, all with a decidedly ‘Hollywood’ feel. The TV ads were directed by award-winning Dante Ariola and feature actor Jason Isaacs, most known for his role in the Harry Potter films, giving the campaign , and therefore the product, an extravagant feel.

Why is it that a multi-million pound, well-established brand, still needs to constantly market itself? You could argue that the reason behind its success is because BACARDÍ have never forgotten that to be a lucrative business you need to preserve brand loyalty, whilst attracting new consumers. The way that consumers behave is vital to campaigns such as these. BACARDÍ needed to know who was buying their rum, who wasn't, and the reasons behind these decisions. This kind of intelligence informs companies about how to match their business and marketing strategies to the latest consumer trends.

By understanding their market, BACARDÍ have designed their campaign specifically to engage millenials and associate their rum with the idea of embracing life to the full. The first step the BACARDÍ brand would have taken before they set about brainstorming, would have been to read market research reports so that they could tailor their campaign specifically to their target market. The Industry Report Store has a range of Spirits and Beverage reports which are invaluable to businesses who wish to keep their strategies in line with consumer trends.

To learn more about these reports have a look on our website here: Industry Report Store

Or read one of our previous blog posts about the UK Spirit Industry here: The UK Spirits Market: What Consumers Drink and Why?

About Industry Report Store:

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Press Contact:

Bianca Underhill

Marketing Executive

T:+44(0)20 7936 6830

M: reportinfo@industryreportstore.com

W: www.industryreportstore.com

Airport Retail - An Attractive Investment

As global affluence rises and an increasing number of us travel on a regular basis, whether for business or pleasure, airports are exploiting this growth in any way they can. It’s an astute way for airports to increase revenue that is entirely separate from its aeronautical origins. A previously untapped market, airports are now seen as a shopping destination in their own right. It can almost be seen as a luxurious experience, an extension of the trip, with hosts of expensive brands in one succinct destination. There is the added allure that the traveller is aware they must buy the product now, because once they cross the boarding lines there is no going back.

Most of us know what it’s like to shop in an airport. The liquid items you forgot about in your hand-luggage are confiscated and you are left bereft, thirsty and without deodorant for a long-haul flight. Luckily, there in front of you is a shining saviour, a Boots store, filled to the brim with handy travel sized bottles. You forget about the fact that they might be slightly more expensive than in your local store, because you are flooded with relief to have found a way to replace your toiletries...and oh look, there’s a book shop, you could do with something new to read for the flight...

Then there is the food; Dozens of different restaurants and cafes which boast hot, delicious food. It’s a well known fact that aeroplane food is either expensive or inedible. It’s as if the airlines are in cahoots with the airports: ‘Let’s make our aeroplane food as hideous as possible, and then set up restaurants selling glorious, over-priced food just outside the boarding gate, so they are drawn like bees to the honey...’ It’s either a very fortunate coincidence or a stroke of retail genius on the airport’s behalf. All we know as consumers is that we’d much rather eat a hot, cheesy croissant from Pret before a flight, than a cardboard tuna sandwich which tastes suspiciously like nothing on the plane.

We infrequent travelers are simply novices at airport shopping compared to business travelers. They fly all around the world, seeing airport after airport, and they know the difference between eating fresh Mongolian barbeque from Tansu Kitchen at Dubai International Airport, and a stale Sub of the day at Luton Airport. With most business travellers generally earning a high wage, airport retailers are vying for their attention. Expensive perfumes, designer clothes, duty-free alcohol and cigarettes all equal big bucks that translate to revenue, and when passengers have time and money, they will shop.

As airport retail is gaining prominence, it is now seen as a very attractive investment opportunity by retail companies seeking to expand business operations and drive growth. What these companies need are the facts. They want data and in-depth analysis informing them exactly who is buying what, the reasons behind purchases, and the details about which category of retailers are earning the most revenue. This is where the Industry Report Store comes into the picture. A new report examining the trends in the way business travellers spend in airports around the globe is being offered exclusively to our customers.

It explores the business intelligence that is invaluable to companies looking to invest in airport retail. What are the most popular and visible products? What categories generate the most revenue? Do business travellers prefer to spend their money on duty-free alcohol or in the restaurants and bars? This report outlines these facts in exhaustive detail. It blueprints the key findings, including product trends and motivational factors as well as identifying the leading airports in retail. This knowledge analyses the target market, informing airport retail companies in order to keep their business strategies in line with the latest market research intelligence.

If you wish to learn more about this report then contact the Industry Report Store. We have a comprehensive database of reports so if this blog piqued your interest but this particular report isn’t quite what you’re looking for, then don’t hesitate to contact us and we’ll work together to find a report to suit your business intelligence needs.

Find this report here: Global Business Traveler’s Airport Retail Trends, 2013-2014

About Industry Report Store:

With access to over 400 in-house analysts and journalists, and a global media presence in over 30 industries, Industry Report Store delivers in-depth knowledge of local markets worldwide.

Elizabeth Ryan

Marketing